How do I go to market during times of uncertainty?

In this episode of Sidetrekked, Emilee and Shayne address a question submitted by a listener: How should I go to market in times of great uncertainty? They look at examples of how some companies have recently navigated uncertainty (1:51), how marketing messages need to change or pivot to address uncertainty (11:16), and how some clients have turned uncertainty into opportunities for growth (18:11). In Problem Solved, Emilee and Shayne welcome Trekk Performance Marketing Specialist Jake Sellers to discuss how the team helped a client expand very specialized services to reach a whole new target audience (24:00). Finally, in Mics at the Bar, Trekk Content Strategist Nick Ostdick walks us through his philosophy on what makes good marketing content and which tedious chore he’d love to see AI take over (34:00). Website: trekk.com LinkedIn: https://www.linkedin.com/company/trekk/ Instagram: @TrekkDesign ADDITIONAL RESOURCES: https://trekk.com/insights/what-these-high-performing-b2b-blogs-get-right