How do I get more AI citations?

In this episode of Sidetrekked, Emilee and Shayne are joined by Senior Account Manager Madison Brudi to break down today’s big question: How do I get more AI citations? They dive into how people are actively using AI search today (1:38) and what answer engine optimization (AEO) actually is (5:05). They then discuss how to begin tracking your brand’s AI visibility (7:44) and how knowing your audience allows you to accurately target prompts and create content they are searching for (9:34). They also highlight Reddit as a channel and how it can be leveraged for AEO (18:38). Finally, in Mics at the Bar, CCO Mike Wilson is joined by Art Director Chris Brown to analyze a 1930s whiskey advertisement and why it's effective.