How to Price Your STR with Multiple Base Prices

On this week’s episode of Short Term Rental Management, Luke Carl breaks down his strategy for using multiple base prices (MBPs) in PriceLabs to better capture seasonal demand swings in short term rentals. He explains why a single base price often falls short in markets with extreme pricing differences between low and high seasons, and how setting monthly base rates gives hosts more control and flexibility. Luke also shares practical tips like turning down PriceLabs’ seasonality and demand factors, using bulk edits for efficiency, and keeping the system simple rather than overcomplicating it with too many custom profiles. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon