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Short Term Rental Management: Daily Summaries Delivered
by 8 Figure Airbnb and Short Term Rental Real Estate Investor Luke Carl
Welcome to Short Term Rental Management. The show about managing your short term rental from anywhere in the world. Tips and tricks to become a better host. With your host, Luke Carl, a real estate professional that began his career buying short term rentals in vacation markets in order to use the cash flow to purchase long-term rentals. Luke is the proud owner of the longest running “Airbnb” in the Smoky Mountains, and has hosted over 4000 stays in his career. He owns hundreds of units with no partners -including multi-family, single-family long terms, and of course, short term rentals.
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- 4 days ago23 min
VRMA Update
Fresh back from the Vacation Rental Management Association (VRMA) conference in Nashville, Luke recaps his first time attending the industry’s biggest property management event, now in its 41st year. His biggest takeaway is that every booth was built around AI and tech, and if you aren’t leaning in, you’re getting left behind. He shares practical ways he’s using AI in daily life, from a new AI calendar app to Spotify’s Discover Weekly to connecting Strava to Claude ahead of his marathon. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- 1 weeks ago1h 28m
STR Outlook 2027
The Short Term Shop team shares a wide-ranging 2027 outlook for short-term rental investors. They discuss the buyer’s market in vacation destinations, interest rates and financing strategies, rental performance expectations, changing booking platform fees and policies, and the growing role of AI in guest operations and property research. CPA guests Matt and Amanda explain depreciation and the short-term rental tax strategy, including material participation and carrying unused losses forward. Agent Natalie offers guidance on using AI during the buying process: use it to research and organize information, while building understanding through conversations with local professionals. The team also reviews software developments in guest messaging, cleaning coordination, pricing, and property amenities, and closes with advice on keeping accurate, real-time records of time spent working on a rental. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- 2 weeks ago28 min
Hurricane Recap
Luke shares his firsthand experience following a direct-hit Category 3 hurricane in the Destin and 30A area, discussing the realities of storm damage, the importance of inspecting and removing dead trees before disaster strikes, and why property managers should prioritize safety over profits when it comes to guest cancellations and refunds. He also reflects on the risks of owning beach properties, the costs of insurance and maintenance, and the resilience of coastal communities after a storm. His biggest takeaway for landlords and property managers: inspect your trees, plan ahead, and always put people’s safety first. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- 3 weeks ago20 min
How to Find STR Vendors with AI
Luke tackles one of the most common questions he gets: how do you find a plumber, roofer, or other vendor for your short-term rental? He explains that finding them is only half the battle, since tracking people down, following up repeatedly, and holding them accountable is a huge part of being a property manager. Then he does a live screen share showing how he uses AI to build a vendor list, from writing detailed prompts about location, recent recommendations, and review counts to refining results until he gets names and phone numbers. He also shares what he looks for in a vendor, like small operations that welcome rental work, and what to ask when you call, from availability to whether they can really show up when they say they will. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- Oct 6, 202623 min
Hospitable Vrbo Integration & Vrbo Ad Campaigns
Luke explains how he’s using Vrbo ad campaigns to boost listing visibility, including how he’s offsetting advertising costs with guest fees, and shares why he ultimately decided to integrate Vrbo directly with Hospitable despite initial concerns about the new technology. Luke also breaks down the benefits he’s seeing from managing Vrbo listings directly through Hospitable, including improved customer support and a more streamlined workflow. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- Sep 29, 202623 min
Fall AI Update
Luke shares how he’s using AI integrations and Chrome extensions to streamline property management. He covers practical applications like analyzing potential properties, managing VRBO ad campaigns, updating listing headlines, adjusting PriceLabs settings, monitoring property issues, and handling guest communications. He also discusses where AI still falls short—particularly with revenue and pricing data—and why hosts need to treat AI more like an employee that requires training, oversight, and clear instructions. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- Sep 22, 202613 min
What You're Actually Renting is Sex in The Hot Tub
Luke Carl gets candid about what guests are actually looking for when they book a short-term rental and why owners need to understand the experience they're selling. He explains how kitchens, privacy, space, and amenities can give STRs an advantage over hotels, while also emphasizing the importance of designing properties around how guests actually use them. Luke also shares practical lessons on building more durable rentals, including reinforcing bed frames, choosing furniture that can withstand heavy use, and avoiding unnecessary spending on expensive furnishings. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
- Sep 15, 202611 min
The Future of Renting
Luke Carl explores the future of how guests discover and book short-term rentals, questioning why major real estate platforms like Zillow haven't embraced vacation rentals the way Google has with Google Vacation Rentals. He explains how the growing availability of property management websites, direct payment processing, and centralized calendars could make direct bookings increasingly common, potentially reducing booking fees for both guests and property managers. Luke predicts that over the next eight to ten years, consumers may increasingly find vacation rentals through major search platforms and then book directly through the property manager's website. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
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About Short Term Rental Management
Welcome to Short Term Rental Management. The show about managing your short term rental from anywhere in the world. Tips and tricks to become a better host. With your host, Luke Carl, a real estate professional that began his career buying short term rentals in vacation markets in order to use the cash flow to purchase long-term rentals. Luke is the proud owner of the longest running “Airbnb” in the Smoky Mountains, and has hosted over 4000 stays in his career. He owns hundreds of units with no partners -including multi-family, single-family long terms, and of course, short term rentals.
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