The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.