Write An "I Help" Statement That Sticks With People (How to Explain What You Do)

You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right? So why does it still feel like nobody really gets what you do? In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs. Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundatio...