Ep 231: A Retailer & Wholesale Brand Owner on What Really Sells with Lauren Rauter

Send us Fan Mail Lauren Rauter has one of the rarest vantage points in the product world: she’s both a retailer and a brand. She opened her boutique, Rock Paper Scissors, in downtown Franklin, Tennessee back in 2003 — and then turned two decades of retail-floor instinct into a thriving wholesale business now spanning three brands. In this episode, she pulls back the curtain on how living on both sides of the sale shapes everything: what she makes, how she prices it, how she shows up on Fair...