Ep 234: The Most Expensive Mistake in Your Business Is Undercharging

Send us Fan Mail This one is a first for the feed. Four women, four completely different businesses, one microphone, and the topic most of us circle for years without landing on: what to charge. Andee is joined by Jan Touchberry, Lindsay Fletcher, and Gabe Cox for an unscripted roundtable on pricing. They get into why the fear runs so deep, what actually happens to your business when you price low to feel safe, how consumers read a low price, and the specific methods each of them uses to se...