100 things we learned about email and sms marketing in ecommerce

Download the 100 here: https://ecomemailmarketer.com/sendit-100This week, we’re celebrating episode #100 with a fun 100 things we know about retention.Here’s what we cover in the pod: → Lists and list growth (why size is a vanity metric, and what actually matters instead)→ Deliverability (the habits that quietly protect or destroy your sender reputation)→ Segmentation (why over-segmenting is procrastination in disguise)→ Flows (the automations every brand should have and rarely maintains)→ SMS (the rules that are different from email, and why)→ Copy and creative (what actually gets opens, clicks, and conversions)→ Offers and discounts (why discounting is a tool, not a strategy)→ Strategy and LTV (why retention funds acquisition, not the other way around)→ Metrics (which numbers actually matter, and which ones are just noise)→ Mindset (the operator habits that separate good retention marketers from great ones)Whether you’re brand new to retention marketing or you’ve been doing this for years, there’s something in this list that’s going to challenge how you’re currently running your program.We’re also giving away a free downloadable checklist of all 100 things:.*****Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastAllan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/Want to learn more about all things email and sms marketing?Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Intro00:54 Welcome to 100!02:26 List Growth Truths06:05 Deliverability Essentials08:41 Segmentation That Works11:11 Omnisend is Awesome13:44 Flows Money Machine16:28 SMS Principles Start17:54 SMS Rules Recap18:55 Retention.com is great20:03 Coordinating Email and SMS20:24 Copy and Creative Wins22:09 Unsubscribes and Usefulness22:43 Discounts Without Damage26:21 LTV and Retention Strategy28:49 Allan Personalization is a must try29:56 Metrics That Matter33:07 Operator Mindset Final 1034:48 Wrap Up______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!