Welcome to Selling Cures, the podcast that dives deep into the intriguing world of healthcare marketing, advertising, and public relations. In today's episode, we unfold the remarkable journey of Prozac, the drug that redefined mental health treatment in the 1980s. Starting as a revolutionary medication, Prozac transformed into a cultural icon, thanks to a groundbreaking marketing and PR campaign by Eli Lilly. We’ll explore how this little green and white pill changed the way society views ...
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