Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K

Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra.In this episode of Second Wind:how the Travis Scott meal started from a tweetwhy the Grimace Shake became internet folklorehow W+K made “Horizontal Breakfast” in 7 dayswhy brands are competing with childhood memorieswhat young creatives get wrongwhy Marques still keeps Photoshop openA conversation about culture, instinct, taste, speed, and making work people actually carry around with them.The best work stops feeling like advertising and starts feeling like part of someone’s life.