Google Agent Is Here

What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on the web on behalf of real users. This isn't another algorithm update. It's a structural shift from search-as-discovery to search-as-execution. In this episode, we unpack what Google Agent means for agencies, brand leaders, and anyone building a digital presence. We explore why automated traffic is...