Search as a Channel

Portability Is the Metric Search Leaders Need Now

May 15, 2026·20 min
Episode Description from the Publisher

Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all three engines, while more than 91% showed up in just one. In this episode, we unpack why presence is no longer enough and why portability, the ability of your content to travel across AI retrieval systems, is the metric search leaders should actually care about. We cover why guide...

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