Should You Change Your Sales Process When You Miss Your Goal?

Question: Gina from Montreal asks, "I work in manufacturing sales and in the five years I have held my position this is the first year I am going to miss my sales goal. Unless a miracle happens I won't hit quota by the end of the year. Is it me, my sales process, [or] something else? And if it is me or my sales process what do I do? Where do I turn?" Book: Sell Different by Lee Salz Lightning Round: Top 10 Things You Need to Know About Your Customers to Be Effective in Sales 🧠 Catch the BLOG for this week's episode!