Sales Logic - Selling Strategies That Work

Secrets to a Strong ROI from Trade Shows

July 14, 2026·25 min
Episode Description from the Publisher

Lightning Round:  Top 10 Trade Show Mistakes Question:  Margo from West Palm Beach asks, "My company spends a fortune on trade shows.. I just don't see the ROI. Would be interested to know your thoughts on trade shows and more important your ideas for getting ROI." Book: Never Lose A Customer by Joey Coleman 🧠 Catch the BLOG for this episode!

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