Using The ACE Framework When a Client Wants to Sell Everything

A client calls in scared. You have the data. You have the history. You know exactly what to say — and it still doesn't work. The problem isn't your answer. It's your timing. This episode breaks down the ACE Framework — Acknowledge, Clarify, Explain — a simple but powerful tool for navigating emotionally charged client conversations. Knowing the framework is easy. Actually sitting in the discomfort of A and C before jumping to E is where most advisors struggle. James and Eden explore why ou...