How to say no without killing a client's excitement

A client walks into your kickoff meeting excited about Roth conversions. They've watched your content, they get the concept, and they're ready to go. Then you run the numbers — and it doesn't make sense for their plan. You explain it, they understand it... and the room still feels deflated. Sound familiar? James and Eden dig into what happens when the right answer for a client feels like a letdown. They revisit the ACE framework (Acknowledge, Clarify, Explain) and unpack why skipping straigh...