Reframed The Podcast

How Megan Tan Shot a Commercial in One Day

July 31, 2026·50 min
Episode Description from the Publisher

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q8pegx▶ About This Episode:Director Megan Tan joins Dylan Hahn to break down "The Champion Recipe," a storytelling-driven spot for Lexar's Argentina-designed SSD made with the AFA. Megan walks through shooting the entire thing in one 14-hour day in Malaysia, dressing a local Airbnb to pass as an Argentinian home, casting a real footballer over a trained actor, and packing in training scenes, a dialogue-heavy centerpiece, and a rain-soaked finale. They also dive into the DP relationship, the reflective light sweep everyone asks about, and how years of cinematic YouTube vlogging prepared Megan to direct on a real set.

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