REFERRALS PODCAST

455 How One Pie Day Generated 45 Referrals with Host Michael J Maher and Guest Brenda Miertschin

September 15, 2026·37 min
Episode Description from the Publisher

Title: How One Pie Day Generated 45 Referrals Host: Michael J. Maher Guest: Brenda Miertschin, Associate Broker with eXp Realty in Arizona Description: What happens when you stop overthinking, stop trying to reinvent the wheel, and simply follow a proven system? In this episode of Referrals Podcast, Michael J. Maher sits down with Brenda Miertschin to break down how she used the Event Mastery system to turn a Thanksgiving Pie Day into an incredible referral-generating event. Brenda had taken Event Mastery before, but like many agents, she felt overwhelmed and never fully implemented what she learned. This time, she committed to the process, hired a coach, followed the system, and kept things simple. The results were remarkable. Brenda welcomed 65 attendees, generated 32 outgoing referrals for her six sponsor partners, and received 13 real estate referrals for herself.  That's a total of 45 referrals connected to one event. You'll hear how Brenda selected the right sponsors, why she believes coaching made such a difference, how she tracked her results, and why she says events are now one of the simplest and most enjoyable ways to stay connected with her sphere.   If you've ever wanted to host a client event but felt overwhelmed, Brenda's story is proof that you don't have to create something complicated. Sometimes the best strategy is simply to follow the system that already works. (7L) Referral Strategy and Podcast Topics: Event Mastery, Pie Day Special Offer: Ready to create your own referral-generating event? Visit EventMastery.com to learn more about Event Mastery and discover the step-by-step system for planning, promoting, executing, and following up on events that build relationships and generate referrals at your own Pie Day event the week of Thanksgiving. Michael will walk you through week by week how to execute this referral generating event.

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