REAL Mentors Podcast

He Raised $30M & Says Most Marketing is a Waste of Money | Max Mayes on REAL Mentors Podcast EP 101

September 15, 2026·55 min
Episode Description from the Publisher

Max Mayes built a construction company to $1.6 million a month in under six months then walked away from it. He has raised over $30 million across venture, real estate and alternative investments and figured out early that once money stopped being hard to get the relationship with it changed completely. He hit $50,000 a month take home and realized it did not feel the way he thought it would.Today Max is the founder of GrowthGod, where he works with founders and investors on contrarian marketing, capital strategy and the systems that actually turn a good offer into an enterprise. His model is find the growth constraints, build the marketing team inside the business and only focus on what actually moves the needle.In this episode Max and Sean get into what most business owners get completely wrong about marketing, why your offer economics have to work before any marketing will and what it actually means to hire unmanageable people and make them your greatest asset. They also get real about what happens when financial success arrives before emotional maturity and why chasing more money after a certain point is just filling a hole that money was never going to fill.If you are a founder, entrepreneur or investor trying to scale faster and smarter this episode is exactly what you need to hear.This Episode Explores:✅ Building a construction company to $1.6 million a month in under six months and exiting✅ Raising over $30 million across venture real estate and alternative investments✅ Hitting $50,000 a month take home and realizing it still did not feel like enough✅ Why offer economics have to work before any marketing strategy will save you✅ The presupposition problem that kills most marketing campaigns before they start✅ Why broadening your market filter can dramatically increase your conversion rates✅ How to hire unmanageable lone wolf marketers and actually make them team players✅ The difference between a marketing agency model and what GrowthGod actually does✅ Why fulfillment is rarely the problem and acquisition is almost always where businesses are stuck✅ What chasing money costs you in relationships and what to do once you finally realize it🔗 Connect with Max MayesInstagram: https://www.instagram.com/maxmayes/Follow REAL Mentors PodcastInstagram: https://instagram.com/realmentorspodcastHost Sean Martin: https://instagram.com/theseanmartin

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