Why Being a Great Athlete Doesn’t Make You a Great Coach (and How to Build a Real Business)

Have you ever wondered what it takes to turn your love for endurance sports into a sustainable, full-time coaching business? In this episode of Real Fuel with SLS, host Stevie Lyn Smith is joined by 20-year industry veteran and endurance coach Michelle Lake. Michelle has coached athletes to world-class achievements—including coaching the oldest female Ironman Kona finisher in history—and now helps coaches transition from hobbyists to thriving "coachpreneurs." Stevie and Michelle walk down mem...