From Accountant to Creative Entrepreneur | Joe Hayes on AI, Content and Human Connection

In this episode of Rad-Ventures, I sit down with Joe Hayes — founder of Kindful Creative — to talk about his journey from accountancy into video production, podcasting, and creative entrepreneurship.Joe shares how his background in accounting shaped his discipline and approach to deadlines, but why spreadsheets alone were never going to be enough. We talk about building strong relationships in business, why human connection still matters in a world increasingly shaped by AI, and how the content landscape is shifting toward deeper, longer-form storytelling.We also explore the idea that every business is becoming an entertainment company, the risks of chasing algorithms, and why mindfulness is more important than ever in a digital-first world.A relaxed but thoughtful conversation about creativity, business growth, relationships, and staying human in a tech-driven age.Chapters00:00 – From accountant to creative12:48 – Building Kindful Creative22:56 – The evolution of content creation35:54 – AI & human connection51:27 – Mindfulness in a digital world🌍 More about Joe & Kindful Creative‪@kindfulcreative‬ ‪@joehayeskindful‬ https://www.kindfulcreative.co.uk/ / kindfulcreative / kindfulcreative / kindful-creative ☕ Support the ShowEnjoying Rad-Ventures? Help keep the podcast going:☕ https://ko-fi.com/radmin_assist Thanks for tuning in — your support means the world!👋 About MeHey! I’m Radmin — founder of Radmin Assist, freelance admin support pro, podcast host, and small business champion. Rad-Ventures is where I have relaxed conversations with entrepreneurs, creatives, and business minds about the journeys behind what they build.Huge thanks to Kindful Creative for hosting, recording and editing this episode — massively appreciated.And thank you to Joe for coming on Rad-Ventures and sharing his journey from accountancy to creative entrepreneurship. Proper conversation, really enjoyed this one.