194: The Story You’re Telling Is Costing You Funding

Somewhere along the way, many nonprofit leaders start carrying a version of their story that is heavier than it needs to be. A missed goal becomes proof they should be further along; a hard year becomes evidence they're behind; and what's tricky is that this story can sound incredibly responsible, measured, even accurate, but it's still a story. And it's costing you funding. In this episode, I introduce the concept of the wound version versus the hero's version, and why the story you're tell...