63. Build What the World Needs - Tif Bryant on innovation and risk.

What if the biggest risk isn't failing—but standing still?In this episode of Psychologically Speaking, psychologist and researcher Leila Ainge is joined by entrepreneur, UK Innovator Founder visa holder and CEO of The Doula Hive, Tif Bryant.Growing up in poverty, becoming a teenage mum and leaving school early weren't the end of Tif's story. After building a successful birth business in the United States, she made the bold decision to sell everything, move her family across the world and start again. Today she's building The Doula Hive a technology platform designed to transform the birth care industry through better infrastructure, data and community.Together they explore:Why stagnation became the biggest risk in Tif's lifeThe psychology of entrepreneurship and innovationWhat motherhood teaches us about leadership and resilienceWhy women underestimate the skills they develop through parentingThe future of maternity care and birth supportHow data, technology and community could improve outcomes for familiesThis conversation goes far beyond birth. It's about identity, purpose, entrepreneurial courage and what happens when you stop waiting for someone else to build the future you know is possible.