62. The Five-Figure Decision. The psychology of risk taking with Niki Hutchison and Leila Ainge

What does it really mean to invest in yourself?In this episode of Psychologically Speaking, Leila is joined by marketing strategist and entrepreneur Niki Hutchison, founder of Enjoy Marketing®. With more than 25 years in marketing strategy and two six-figure businesses behind her, Niki helps founder-led businesses become known for what they do best.Together, they explore the psychology behind investing in yourself, taking business risks and building a business that reflects who you are. They discuss why some investments exceed expectations while others don't, how to think about return on investment beyond money, and why the greatest opportunities often come from the people you meet rather than the programme you buy.The conversation also explores identity, imposter experiences, group belonging and why so many entrepreneurs hesitate to put themselves in the rooms where growth happens. Drawing on Leila's research in social identity alongside Niki's experience helping thousands of business owners grow through strategic marketing, this episode offers a refreshing perspective on confidence, visibility and backing yourself.Whether you're considering joining a membership, investing in coaching, launching a new offer or simply wondering if you're ready for your next step, this conversation will challenge the way you think about riskand what it really means to invest in yourself.Make your success inevitable - https://www.nikihutchison.com/Adventures in Marketing https://www.adventuresinmarketing.uk/Leila's adult inset day - Sept 15th - sign up here https://psychologicallyspeaking.myflodesk.com/adultinsetday