DGS 350: Collaboration Over Competition in Property Management

What if some of the people you see as competitors could actually help you grow your property management business? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about collaboration over competition and why a scarcity mindset can cause property management business owners to overlook opportunities sitting right in front of them. They break down why clients aren't necessarily choosing a property manager because of a secret strategy, service, or sales pitch, and why trying to protect everything you do from your competitors may be doing more harm than good. If you've been treating the property managers around you strictly as competition, this episode may change the way you look at them. You'll Learn [00:00] Introduction and industry overview [00:58] False scarcity and competition myths [03:19] Clients choose you for your uniqueness, not secret sauce [05:16] The industry benefits from collaboration, not isolation [06:15] Debunking false assumptions about growth and scarcity [08:39] Lead generation is easier than perceived [09:06] The abundance of property management opportunities [11:51] Overcoming fear and false evidence [12:52] Collaboration over competition explained [16:16] The neighbor strategy for referrals Quotables "They work with you because they like you. Because you're unique, because you are uniquely you." — Sarah Hull  "People don't want to buy property management. They want to buy you." — Jason Hull "Some of your neighbors could become one of your best friends and best assets." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, five, four, three, two, one. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, owner of DoorGro and the COO. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry.   At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today we're going to be talking about collaboration over competition in the property management industry. And the reason for this is because a lot of you are dealing with a lot of false scarcity.   false competition and you're not leveraging some of the people that could be feeding you business, maybe even in your own neighborhood. And so let's get into this. All right, let's talk about it. So if you've ever thought, no, I don't want my competitors   registers to know about doorgrow. I don't want them to work with door grow. I only want to do this or I only want to have the best stuff or I only want to do, you know, the whatever strategy or you know, I want all the connections. And I think a lot of times that's really based in a a scarcity mindset and in a fear-based mindset. Yeah. If you find something that's good and then you go, I'm gonna keep this little secret to myself. I I don't want to tell anyone else about it.   I only want it for me. And maybe it's a website or maybe it's, you know, a special pricing tool, or maybe it's your sales process, or, you know, maybe it's a referral source. Maybe it's what do they call it at KFC? Like the the secret ingredients. Eleven secret eleven herbs and spices. Like I can't I can't let anybody else know what I do or how I do it or why. I don't want them to know anything about me. Then a lot of times I I know it feels like hey, I'm protecting   my assets and I'm protecting my my business and I'm making sure that you know not everyone can copy me. And what it usually boils down to though is A property management is just inherently not that different. Like what one property manager does is really similar to what another property manager does. Are there slight nuances and differences betwe