Property Management Growth with DoorGrow: Daily Summaries Delivered

DGS 352: Reputation Can Make or Break Property Management

Your reputation is being built with every client, every interaction, and every decision you make, but are you actually managing it? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about the impact reputation has on the growth of a property management business and why trust needs to be at the center of the relationships you build. They discuss how questionable sales tactics can damage trust before a relationship even begins, why choosing the wrong clients can lead to bigger reputation problems, and how word of mouth can quickly influence the way people see your company. You'll Learn [00:00] Introduction and why reputation matters [02:18] Building business relationships on trust [04:17] How the wrong clients hurt your reputation [07:20] Why reputation impacts word-of-mouth growth [10:38] Managing your reputation intentionally [12:58] Making the invisible work visible [16:49] Taking ownership as a business owner [19:44] How leadership shapes company culture [22:01] Rebuilding trust after reputation damage [25:10] Protecting your reputation for long-term growth Quotables "Relationships are built on trust." — Jason Hull "The product you're selling is trust." — Jason Hull "If you're the business owner, the buck stops with you." — Jason Hull "If you shatter your reputation, like you don't have anything left." — Sarah Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, five, four, three, two, one. Hello everybody. I'm Jason Hull. This is Sarah Hull, founder and CEO of DoorGro, and owner and COO of DoorGrow. And we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. We've been doing this for 18 years and we would love to help you grow your business. All right, so let's get into the show. I'm shortening it up today. It's a little long. I keep getting shorter. Maybe next time it'll just be like, hey, we're door grow and let's get into it. All right. So today what came up on one of our coaching calls, we were talking about what maybe we should talk about. And one of the group coaching calls where clients get on and they ask questions and they share their wins. Somebody was asking about a residence benefits package and they were saying they were talking to two different companies. And then everybody started chiming in negatively. on one of those companies when he had mentioned the two companies. This because it's a mastermind. So people are like, yeah, this vendor, they have a bad reputation, they're negative, this sort of thing. And it really made me think. So so what we're going to talk about today is reputation and how important it is to manage your reputation, how important that is to impacting or affecting word of mouth and growth of your company and all of that sort of stuff. So Cool. All right. And this isn't the th so there was this instance. There was also we got a client on recently and they came to us. They were from a had come from a BDM supplier, a BDM business development manager, which is for those that don't know, a salesperson for property management. They'd come from one of these BDM sort of coaching consulting companies that does placement. That's in the in in the ni industry. And they had They were on their fourth BDM from this company. And they had had a pretty bad experience. And so they were talking negatively about this other company. actually, I got two clients on recently that had similar experience with this BDM coaching company, and they said similar things. So let's go back to the mass rank call. So they were talking about the resident benefits package. And talking bad about one vendor. And then they s they were everybody started talking positively about the other vendor. And these are kind of two big competitors. One's been in the industry a long a long time, has a good reputation, and they've been sponsors at our events, and the other one is maybe a newer kid on the block and is resorting to some interesting tactics to get clients. So what

DGS 351: How AI Is Changing Property Management Leasing

DGS 350: Collaboration Over Competition in Property Management

What if some of the people you see as competitors could actually help you grow your property management business? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about collaboration over competition and why a scarcity mindset can cause property management business owners to overlook opportunities sitting right in front of them. They break down why clients aren't necessarily choosing a property manager because of a secret strategy, service, or sales pitch, and why trying to protect everything you do from your competitors may be doing more harm than good. If you've been treating the property managers around you strictly as competition, this episode may change the way you look at them. You'll Learn [00:00] Introduction and industry overview [00:58] False scarcity and competition myths [03:19] Clients choose you for your uniqueness, not secret sauce [05:16] The industry benefits from collaboration, not isolation [06:15] Debunking false assumptions about growth and scarcity [08:39] Lead generation is easier than perceived [09:06] The abundance of property management opportunities [11:51] Overcoming fear and false evidence [12:52] Collaboration over competition explained [16:16] The neighbor strategy for referrals Quotables "They work with you because they like you. Because you're unique, because you are uniquely you." — Sarah Hull "People don't want to buy property management. They want to buy you." — Jason Hull "Some of your neighbors could become one of your best friends and best assets." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, five, four, three, two, one. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, owner of DoorGro and the COO. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today we're going to be talking about collaboration over competition in the property management industry. And the reason for this is because a lot of you are dealing with a lot of false scarcity. false competition and you're not leveraging some of the people that could be feeding you business, maybe even in your own neighborhood. And so let's get into this. All right, let's talk about it. So if you've ever thought, no, I don't want my competitors registers to know about doorgrow. I don't want them to work with door grow. I only want to do this or I only want to have the best stuff or I only want to do, you know, the whatever strategy or you know, I want all the connections. And I think a lot of times that's really based in a a scarcity mindset and in a fear-based mindset. Yeah. If you find something that's good and then you go, I'm gonna keep this little secret to myself. I I don't want to tell anyone else about it. I only want it for me. And maybe it's a website or maybe it's, you know, a special pricing tool, or maybe it's your sales process, or, you know, maybe it's a referral source. Maybe it's what do they call it at KFC? Like the the secret ingredients. Eleven secret eleven herbs and spices. Like I can't I can't let anybody else know what I do or how I do it or why. I don't want them to know anything about me. Then a lot of times I I know it feels like hey, I'm protecting my assets and I'm protecting my my business and I'm making sure that you know not everyone can copy me. And what it usually boils down to though is A property management is just inherently not that different. Like what one property manager does is really similar to what another property manager does. Are there slight nuances and differences betwe

DGS 349: The Freedom Formula for Property Managers

Hiring is building a business that gives you more freedom instead of making you more dependent on it. In this episode of the #DoorGrowShow, Jason and Sarah Hull break down one of the most expensive mistakes property management business owners make: hiring based solely on what the business appears to need instead of what the owner actually needs. They explain why this common approach leaves entrepreneurs overwhelmed, wearing the wrong hats, and trapped inside businesses they no longer enjoy running. You'll learn how a simple time study can reveal where your energy, focus, and profitability are being lost, why every new hire should solve both a business problem and an owner problem, and how reallocating your time toward high-value activities creates sustainable growth. You'll Learn [00:00] Why Freedom Is the Foundation of Entrepreneurship [05:12] Building a Business That Creates More Freedom [09:45] Helping Your Team Thrive Through Autonomy [15:08] Why Property Managers Really Sell Freedom [20:14] Trust, Leadership, and Better Client Relationships [26:10] Creating Freedom at Every Level of Your Business [31:35] Escaping the Business Owner's Cage [36:42] DoorGrow's Framework for Business Freedom Quotables "Money flows towards freedom." Jason Hull "Trust creates freedom." Jason Hull "We mistakenly think we want more money. But what we really want is what we think money will give us, which is more freedom." Jason Hull "The product that you should be selling is not really property management. It should be freedom." Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull We are Jason and Sarah Hull, the founder and CEO and COO of DoorGrow, and we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today, we're talking about freedom. Freedom. All right, we just celebrated the Fourth of July, Independence Day. It's it's it's called Independence Day, and the reason that they're shifting it to Fourth of July is to get people to be less focused on their independence because that's what it is. It's independence day. Okay. Well yes, so let's recap. The the United States came about because a group of really awesome entrepreneurial people decided that they did not want to be beholden to Britain and they declared their independence, which was, you know, basically declaring war. And this small little group of colonies decided to go to war with the biggest, most established military in the world at the time. And we won. We we were able to achieve our independence. So okay Now, why was America able to win? Well, my theory or belief is that f anytime you are moving with the river instead of swimming upstream of freedom, the river of freedom, you have momentum and yeah, at your back. You have the wind in your sails. You are headed in the direction, and everything moves towards greater freedom. And I think then you will be more likely to have success if you're moving towards freedom. And so I think the USA is a big macrocosmic sort of example of the microcosmic. And so we're gonna talk about how money flows towards freedom today is kind of the idea. So why do people start businesses, Sarah? That's like one of the biggest reasons is they go, Hey, I I want to do things my way. I see a need in the marketplace and the way that other people are doing things is maybe it's not good or maybe you think you have, you know, some better ideas. Maybe there's this this need for

DGS 348: When Should Property Managers Hire Next?

In this episode of the #DoorGrowShow, Jason and Sarah Hull break down one of the most expensive mistakes property management business owners make: hiring based solely on what the business appears to need instead of what the owner actually needs. They explain why this common approach leaves entrepreneurs overwhelmed, wearing the wrong hats, and trapped inside businesses they no longer enjoy running. You'll learn how a simple time study can reveal where your energy, focus, and profitability are being lost, why every new hire should solve both a business problem and an owner problem, and how reallocating your time toward high-value activities creates sustainable growth. You'll Learn [00:00] Why Most Property Managers Hire the Wrong Way [03:18] The Hidden Cost of Bad Hiring Decisions [08:25] Using a Time Study to Find Your Next Hire [13:05] Balancing Your Needs With the Business's Needs [18:12] Why Every Business Owner Needs an Assistant [22:20] Stop Doing Low-Value Work [26:15] Freeing Yourself to Focus on Revenue Growth [29:10] Building a Team That Creates Freedom Quotables "One bad hiring mistake is usually a 10 grand minimum mistake." Jason Hull "You cannot build the right team around the wrong person." Jason Hull "Every team member should be born out of a time study." Jason Hull "The point of having a business is you should get more fulfillment, more freedom, more contribution, more support." Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull Okay, we are Jason and Sarah Hull, the owners of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right. So today's topic, we're going to talk about how to make the decision as a property management business owner to hire. How to effectively decide it's time to hire and how not to screw this up. So we're not going to get into the whole hiring process. We've talked about that a bit on some other Episodes. If you'd like to hear more about that, reach out to us or check out our other episodes. But today we're going to talk about how to make the right decision of who to get and when to hire and who you need in the business. Cool. one bad hiring mistake is usually a 10 grand minimum mistake. And anybody that's gone through hiring a lot of team members, you know. Like I've hired lots over the years, and it's been some of them can be pretty painful when you make a bad move. So you want to make sure you make good decisions. So So here's how most people do it, which is wrong. How most people do it is they look, what does the business need? And they're like, the business needs a maintenance coordinator, or the business needs this. And they just continually keep giving the business what it needs. And so this I call kind of the solopreneur way of hiring hiring. They think the way a solopreneur thinks, they think I do everything. Now I need to hire somebody to do these other pieces that the business needs. And they start building a team based around. What the business wants. every team member, should exist if they are taking something off of your plate because you do everything initially. Now, sort of, they're like, well, you know, I'm doing the maintenance stuff, so I need a maintenance coordinator. And that's kind of works. But the problem is if you continually build your team based on what the business seems to be asking for and what it needs, and you're not taking care of yourself, you end up with an entire team. And you're still miserable in

DGS 347: Measure, Map, Automate: Smarter Property Management

AI is everywhere, but are property management companies asking the right questions before implementing it? In this episode of the #DoorGrowShow, Jason Hull sits down with Mo Hussain to discuss why successful AI adoption has far less to do with technology and far more to do with operational clarity. Instead of chasing the latest AI tools, Mo introduces his Measure, Map, Automate framework to identify operational bottlenecks, uncover hidden profit leaks, and build workflows that actually improve business performance. Together, they explore why clean data is the foundation of automation, how undocumented processes create costly inefficiencies, and why AI should enhance human decision-making rather than replace it. You'll Learn [00:00] Meet Mo Hussain and the Measure, Map, Automate Framework [03:20] Why Most Companies Ask the Wrong AI Questions [08:10] The Role of Clean Data in AI Success [12:45] Mapping Workflows Before Automating Them [15:30] The Process Myth and Better Operational Systems [21:10] Building Accountability Into AI Workflows [25:15] Designing AI Agents That Actually Perform [27:45] Turning Operational Data Into Business Growth [29:15] Final Advice for Property Management Leaders Quotables "AI value really truly is workflow value." Mo Hussain "AI depends on trusted operational data." Mo Hussain "The winners are not gonna be the companies that have the most amount of data, but they're the ones that can convert data into consistent operating actions." Mo Hussain Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. And my guest today is Mo Hussain, and we're going to be talking about how property management companies can stop drowning in data and start turning it into real operational growth. In this episode, Mo is breaking down the measure, map, and automate framework that he has built and approach an approach to uncovering hidden margins, reducing manual oversight, and getting more value out of every door in your portfolio. right. is Mo Hussain. Mo, welcome to the show. Mo Hussein Hey Jason, happy to be here. Jason Hull So today we're going to be chatting a little bit about how property management companies can stop drowning in data and start turning it into real operational growth. And Mo's going to break down the measure, map, and automate framework, his approach for uncovering hidden margins, reducing manual oversight, and getting more value out of every door in your portfolio. So cool, measuring is important. We'll get into that. So before we get into that, Mo, Can you give people a little bit of background on yourself? How did you get into entrepreneurism? How did you get connected to property management? And help everybody understand who Mo is. Yeah. Mo Hussein Yeah. great question. So I I've been in this industry now for probably coming up on 20 years at this point. I I worked at some of the prop tech and software providers that are prevalent in the space. Namely, I worked at both YARTI App Folio, which are both kind of headquartered in in Santa Barbara. and a little bit over ten years ago, I started a consultancy and accounting CPA practice that specifically focuses on Jason Hu

DGS 346: The Wisdom Behind Property Management Growth

What if the key to building lasting wealth is to pour wisdom? In this episode of the #DoorGrowShow, Jason Hull reflects on timeless lessons from the Book of Proverbs and explores how wisdom shapes every aspect of business, leadership, and personal growth. Inspired by the legacy of mentor Aaron Stokes, Jason shares why entrepreneurs who focus on learning, serving others, and making wise decisions ultimately build stronger businesses and more fulfilling lives. You'll Learn [00:00] Why Jason Started Reading Proverbs [05:02] Stop Chasing Riches, Start Pursuing Wisdom [10:12] Where Real Wisdom Comes From [17:08] Why Business Is Personal Development [23:05] Humility, Service, and Lasting Success [29:18] The Power of Learning From Others [36:04] Why Entrepreneurs Need the Right Room [42:56] Turning Wisdom Into Business Growth Quotables "If you're struggling to get riches and you're seeking riches, maybe you need to shift your attention instead to seeking wisdom." Jason Hull "The marketplace only rewards you if you provide value." Jason Hull "One of the greatest gifts to yourself is service." Jason Hull "We attract who we are." Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, what's up, everybody? I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential, third-party, single-family, small, multi-property management entrepreneurs. Enough adjectives? All right. So for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today's episode: I've been reading the book of Proverbs. Why? Well, one of my mentors, Aaron Stokes, who I've talked about on the podcast before, who passed recently, he was a gatherer of wisdom. And so I thought, you know what? Aaron built a really amazing coaching business. He built a really amazing empire. It lives on after him. And I I I wanted to s I was thinking what what Really made him great. Why did people want to listen to him? Why did people resonate with his message? Why did he have such a well of wisdom to be able to give to other people? And my thought was he was focused on gathering wisdom. And this is something that I've done throughout my life: is I love learning. I love studying books, I love absorbing information, I love putting frameworks together, gathering ideas. taking all the best ideas and formulating new stuff. I love doing that. And my clients appreciate it greatly. So I've been focused, how can I really, at the core, where is the most timeless wisdom that's been gathered over decades, centuries, maybe even longer? And one of those books is the book of Proverbs. So I've started reading the book of Proverbs and that's been interesting for me. So one of the themes that I'm noticing a lot in this is the theme of trying to get riches. And God must be using riches as a bait if this book talks this much about riches. because he wants to obviously get a message across, would be my guess. And there's a constant theme of talking about riches in this book, even though a lot of it's really talking about wisdom. And so I've thought I've thought about this as a business owner. We want to gather wealth. We want to make money. We want and we can tell ourselves it's to do good things, right? We want to be able to take care of our family and do all these noble things. But sometimes it's like we just want a nicer car or we want a nice house or this sort of thing. And so there's always this motivation that's hardwired into man to seek wealth or to seek riches. And we almost ha

DGS 345: Hidden Profit Leaks Every Property Manager Has

What if the biggest obstacle to growing your property management business isn't your marketing... but who you're attracting? In this #DoorGrowShow episode, Jason Hull breaks down why traditional marketing advice is keeping property managers stuck competing for price-sensitive owners while overlooking a massive untapped market. Drawing from nearly two decades of coaching hundreds of property management entrepreneurs, he explains why warm, relationship-driven growth consistently outperforms cold digital marketing. Jason also explores the hidden operational costs of attracting the wrong clients, why communication isn't the real reason owners leave, how poor boundaries destroy profitability, and why your business should be built around trust. You'll Learn [00:00] Why Industry Surveys Miss Real Growth Opportunities [04:58] Understanding Cheapos, Normals, and Premium Buyers [10:43] The Blue Ocean Most Property Managers Ignore [16:40] Why Communication Isn't the Real Problem [22:08] Escaping the "Cycle of Suck" [28:18] Setting Better Boundaries with Owners [34:55] Why Offline Marketing Wins [42:06] Building Growth Engines Instead of Buying Leads [50:14] Hidden Profit Leaks Every Property Manager Has Quotables ​​"Where you get your leads dictates the quality of the lead and how much they're willing to spend." Jason Hull "They don't even want to buy property management. What they want to buy is a trusted advisor." Jason Hull "Interruptions are the biggest thief in the property management business of profitability." Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull Hey everybody, I'm Jason Hull, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get to the show. Okay, so today's episode, I'm going to share from my anecdotal experience in talking to thousands of property managers and all the feedback that I get, and all the people that are in our mastermind, what we're seeing is working. So here's what a survey can't show: a survey is basically lagging data, it's not showcasing what's Innovating because you're not even usually asking questions about the latest innovations. So the questions inherent in this survey, my guess, are slightly flawed because they aren't asking some of the things I would ask based on all of the data and information that I get from this weird sort of fly-in-the-wall vantage point that I have in the industry. we've always pushed this idea of three different types of buyers: cheapos, normals, and premiums. Most cheapos self-manage. They exclude themselves from the pool of property management buyers. And then there's a small percentage that eventually go through the funnel online, and then you can capture through marketing. And these are this is what most companies base their pricing around, is based around the cheapos that they can get through internet marketing. Well, the best stuff usually comes through word of mouth or Further out into the blue ocean. And so if you would like to see more about this, you can get my leads training by going to drgrw.com, which is doorgrow.com, or just go to doorgrow.com slash leads. So do the shortened URL or the longer URL slash leads. And you'll see our there is a clarity assessment you can do. There is a free training, and then you can book a call with our team. And hear about some of the innovative gross strategies and stuff that we're doing with clients. So the thing to realize is that a lot of you know, it's showcasing these