Property Management Growth with DoorGrow: Daily Summaries Delivered

DGS 357: The AI 4-bucket system

What if AI could handle 95% of your maintenance workload, but the biggest breakthrough wasn't the technology itself? It was changing how your team works. In this episode of the #DoorGrowShow, Jason Hull sits down with David Normand of Vendoroo to explore how AI is transforming property management operations. David shares how companies are automating an average of 83% of maintenance work orders, improving resident satisfaction, and managing nearly 1,000 doors with just one maintenance coordinator. They also break down the AI Four-Bucket System, why some teams struggle to adopt AI while others thrive, and the shift from managing everyday tasks to managing outcomes. If you're still running maintenance the old way, this conversation might completely change how you think about growing your business. You'll Learn [00:00] Introduction: The Future of AI in Property Management [01:28] How AI Is Transforming Maintenance Operations [08:41] Real Results: 24/7 Communication, Faster Responses & Happier Residents [14:26] Why Most Property Management Companies Struggle with AI Adoption [18:09] The AI Four-Bucket System: A New Way to Manage Maintenance [24:25] Maintenance Metrics, Vendor Performance & Team Accountability [28:40] Training Your AI Teammate and Redefining Human Roles [39:02] The Biggest AI Adoption Mistakes & What's Next for Property Management Quotables "And what took a property manager 30 minutes to do now took them 30 seconds to do, and they look like an absolute pro." "They want better outcomes. They want better thinking, better decision making being done." "Stop trying to do everything yourself. You can't be everywhere. You can't be on every phone call. You can't be on every email. Now you can be." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, we're live in five, four, three, two, one. Hey everybody, I'm Jason Hold, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. So my guest today, David Normand, is hanging out with me here from Venderoo. David, say hello to everybody. David Normand Hello everybody. Nice to see you again, Jason. It's always great to catch up with you. Jason Hull All right. Great to have you again on the show. So you guys have been up to, I mean, the AI revolution is upon us. We've now graduated somewhat into AI Slop. Everything's getting created by AI. Nobody knows what's real anymore. AI models are now tearing apart books so they can train the models on stuff before 2020, before AI started getting its fingers into everything. And so it's just it's become crazy. And here we are. So David Normand Here we Jason Hull And today we're gonna talk about the AI four bucket system, whatever that David Normand Ha ha. Jason Hull is. So give us catch us up. Where do you th like take us back a little bit? Where do you feel like AI is right now? How is this relevant? And then let's get into your AI four bucket system. David Normand Yeah, yeah, for sure. So, you know, I always go back. I have a very fond memory. Uh I think my first step onto the stage was actually at one of your uh conferences down in the Austin, Texas areas where we first kind of came out and kind of set up like we're the guys that are crazy enough to kind of jump into this and we're gonna see if this ca

DGS 356: Plug the Leaks in Your Property Management Sales Pipeline

Property management business owners often think they just need more leads, but DoorGrow founder Jason Hull argues the real problem is usually six leaks in the sales pipeline that sit after lead generation. In this solo episode of the #DoorGrowShow, Jason explains why those blind spots can cost hundreds of thousands (or even a million-plus) in future revenue every year, walks through the lifetime value of a door, and introduces a free assessment at rapidrevamp.com that reviews branding, reviews, website, and more. He also shares the Rapid Revamp approach DoorGrow uses to rehab property management companies (like Bar Rescue for PMs) and why shoring up the hose should come before turning the faucet of marketing on full blast. You'll Learn [00:00] Introduction: Six leaks costing future revenue [00:38] DoorGrow mission and show open [01:13] Blind spots and Bar Rescue for property management [02:54] Lifetime value of a door and the million-dollar leak math [05:18] Lead generation is the faucet; the hose is your pipeline [05:46] Free Rapid Revamp assessment at rapidrevamp.com [07:11] Purpose and pitch: selling the wrong product the wrong way [08:00] Case example: 10 doors a month with a leaky front end [09:10] Sponsor: DM4PM and DoorGrowLive [10:40] Plug the holes before asking for more leads [12:12] Clarity, testimonials, and how to get help Quotables "We are kind of like Bar Rescue for property management." "Lead generation is the faucet. The hose is your sales pipeline or front end of your business." "Most of you are selling the wrong product to the wrong people using the wrong channels with the wrong offer and you're selling in the wrong way using the wrong sales pitch." "Maybe we should plug the holes first." "Before you invest more into the front end of your business growth, let's shore up all those leaks in the front end." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right. What's up, everybody? So if you are a property management business owner, you have six leaks likely that exist inside your sales pipeline that come after all the lead generation stuff that you do in your pipeline that are costing you hundreds of thousands of dollars in future revenue. For a lot of you, a million dollars plus in future revenue every single year. And so I'm going to show these to you and show you how you can get a free report on how you can see these leaks or these blind spots. But first, let's get into the show. Jason Hull So I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, and expand the market and help the best property management entrepreneurs win. Now, let's get into the show. Jason Hull Okay. So recently I built out a tool because I wanted to start helping property managers see the blind spots that they couldn't see. For gosh, I don't know, like over a decade, we have been helping property managers get these leaks dialed in. We've been helping grow property management companies for about — I've been doing this for about 18 years now. And one of the things that DoorGrow, we are the best in the world at, is we are kind of like Bar Rescue for property management. Jason Hull What do I mean by that? If you haven't seen the TV show Bar Rescue with Jon Taffer, he comes in and he completely rehabs this whole business. He redos their branding and their systems and how they do their pricing and how they do everything and their website and helps relaunch their business so that it can actually make money and be effective. Why does he do this? Because when we start businesses, a lot of times

DGS 355: The Future Of Property Management Has No Deposits

What if the friction everyone feels around security deposits (upfront cash, slow refunds, disputes at move-out, etc) was solved with trust? In this episode of the #DoorGrowShow, Jason Hull talks with Roey Dor, CEO and co-founder of Obligo, about rebuilding the deposit system for the rental industry. Roey breaks down why deposits fail both renters and property managers, how the credit-card pre-authorization model used by hotels inspired Obligo's approach, so property managers don't have to change a thing about how they operate. Jason and Roey also dig into why fear is the enemy of every landlord-tenant relationship, how removing the deposit burden changes that dynamic, and how a letter of credit with major banks lets property managers trust Obligo the way renters trust a bank. If you've ever wondered whether there's a better way to handle deposits (for your business and for your residents) this conversation lays out exactly how that shift is already happening. You'll Learn [06:10] Why everyone hates security deposits [09:04] The three real reasons property managers need deposits [12:38] The hotel pre-authorization model that inspired Obligo [15:20] How Obligo replaces deposits using bank verification [18:59] Sponsor break: Vendoroo [21:04] Embedding Obligo into AppFolio, Yardi, RealPage & Buildium [28:23] Trust, fear, and why the deposit relationship matters Quotables "We did not invent the concept or the idea that a deposit would be replaced with something. Many insurance providers and other companies had different solutions in the market that ticked some of the boxes, but never all three." "There's one big enemy of good relationships, and that's fear." "There's billions of dollars that are buried in deposits. There's millions of renters that could enjoy these funds." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, five, four, three, two, one. Hey everybody, I'm Jason Hall, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. So my guest today is Roe Dore, the CEO of Obligo, and we're going to be getting into how everybody hates deposits, improving relationships between residents and owners. And I'm excited to hear about his background and how he got into doing what he's doing. So welcome to the show. Rowie. Jason, I'm so excited to be here. Thank you for having me. Roey Dor Jason, I'm so excited to be here. Thank you for having me and looking forward to the conversation. Jason Hull Yeah, so give us a little bit of background. It like in the pre-show, you were chatting a little bit about how you were a fighter pilot. And so I know Sarah's gonna be kicking herself that she wasn't like on this episode or something with me, because she recently got her pilot's license. She thinks that's super cool. So give us a little bit of background for those listening so they get a feel for you and and lead us into how you eventually became the CEO of Obligo. Yeah, well, I don't want to take too much time, but I actually think it's an interesting Roey Dor Yeah, well I don't want to take too much time, but I actually think it's an interesting story. I failed I failed three driving tests Jason Hull like interesting stories. Roey Dor before I became a

DGS 354: Is Chaos Holding Your Property Management Business Back?

Is your property management business growing, but somehow becoming harder to run? In this episode of the #DoorGrowShow, Jason and Sarah Hull discuss the difference between the chaos property managers solve for their clients and the chaos happening inside their own businesses. While handling the challenges of rental properties creates an opportunity to serve owners, internal chaos can leave business owners dealing with team conflict, unclear expectations, and constant frustration. Jason and Sarah explore why so many property management companies hit a wall as they grow, especially when their company culture hasn't been clearly defined. They talk about the importance of establishing core values, hiring people who align with those values, addressing gossip and conflict directly, and taking ownership of the standards you allow in your business. If your business feels more chaotic with every door you add, this conversation will help you understand where that chaos may be coming from and what needs to change before you grow further. You'll Learn [00:38] Why Chaos Requires Strong Leadership [02:13] External Chaos vs. Internal Business Chaos [03:58] How Unclear Culture Creates Team Problems [06:08] Office Politics, Gossip, and Employee Conflict [07:12] There Are No Bad Teams, Only Bad Leaders [11:06] Why Gossip Is Theft in Your Business [11:53] Defining the Culture and Values You Want [14:10] Your Company Culture Is the Real Product [18:02] Reducing Chaos and Building a Scalable Business Quotables "And chaos when there's chaos, what really needs to happen is leadership. And leadership provides clarity." — Jason Hull "When we're not clear on what we want, it's really difficult to get what you want." — Jason Hull "Culture is the foundation because culture is the actual foundation of the business." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull Five, four, three, two, one. Hey everybody. Welcome to the DoorGrow Show. I'm Jason Hull, the founder and CEO. This is Sarah, the COO of DoorGrow and co-owner. We are the owners of DoorGrow and we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For 18, almost 18 years. We have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. Okay. All right. So our topic today is chaos. Wow. Chaos. Personified by Sarah. All right. Chaos. Injecting chaos. All right. So who doesn't like a little bit of chaos? I actually think chaos is kind of fun. But I do well in chaos. Some people do not thrive in chaos. But chaos to me is opportunity and it's a way to make money and it's a way to help people. And chaos when there's chaos, what really needs to happen is leadership. And leadership provides clarity. And so when there's chaos, that is just an opportunity for you to help everybody get some clarity and to take leadership. See, see? See? Do you see? Wow. Well, you were loud enough screaming chaos. I'm sure they heard you. Now you can hear me. There you go. All right. I'm sure they heard you before anyway. All right. So chaos. All right. So yeah, like I was saying. The it needs leadership. And w we see a lot of businesses, especially in the two to three hundred door range, they've got a lot of chaos going on. And they've got an entire team and there's difficulty. But if there is the greater the level of chaos, the more assuredly we will find a greater lack of leadership. And so taking ownership and and leading and setting rules and boundaries and guidelines is imperative. It's it it's really, really critical. And this is what yeah, I was coaching a client on this today. This is what was lacking in the business. And whe

DGS 353: How Better Listing Photos Help Properties Lease Faster

Could the way you're marketing your rental properties be costing you weeks of vacancy? In this episode of the #DoorGrowShow, Jason Hull sits down with Kori Covrigaru, co-founder of PlanOmatic, to discuss how professional listing media can help property management companies lease properties faster, reduce vacancy costs, and attract more owners. Kori shares what he's learned from more than two decades in real estate photography, including why professional photos, floor plans, and 3D tours can make such a difference in today's competitive rental market. They also discuss how outsourcing photography can save your team hours of driving and administrative work, allowing you to grow your portfolio without adding unnecessary overhead. If you're looking for ways to fill vacancies faster, improve your property management brand, and give your team more time to focus on growing the business, this episode is worth a listen. You'll Learn [02:14] Kori Covrigaru's Story and PlanOmatic [04:18] Why Professional Photos Help Properties Lease Faster [06:36] How Better Listings Attract Property Owners [10:03] Scaling Your Business Without Adding Overhead [12:28] How PlanOmatic Works and Integrates With Your Software [15:30] Photography Pricing and Who Pays for It [17:36] How AI Virtual Staging Improves Rental Listings [23:58] Providing Photography Services Across Different Markets [28:31] Building a Client-Focused Business Through Communication Quotables "But the biggest reason why it actually makes sense and there's a high ROI for our customers to use us versus what you described as properties with professional photos lease faster." — Kori Covrigaru Pasted "You attract who you are." — Jason Hull "It's better to know that nothing is happening than to not know that something is happening." — Kori Covrigaru Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull Five, four, three, two, one. All right, we're live. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. We've been doing this for over 18 years, roughly about now, and we have brought innovative strategies and optimization to the property management industry. We are on a mission here at DoorGo to transform property management business owners and their businesses. We want to transform the BS or eliminate the BS, transform the industry, build awareness, change perception, expand the market, help the best property management entrepreneurs win. And we're particularly genius at three key things: rehabbing property management companies so they make more money, optimizing their growth engines so they add more doors without having to waste money on digital marketing. And we help them figure out and get their ops dialed in so they get more freedom. Now let's get into the show. Alright, today's guest hanging out with me here is Cory. And Corey, say your last name for me. I'm gonna try it. Kavrigaru. That is an A. Really? What how do you say it? It's Kovrigaru. Kovrigaru. It could be Kovrigaro. It's Roman. Kori Covrigaru That is an A. You got an A. Yeah, it's covrigaro. But you know what? It could be covrigaro. It's Romanian. I don't speak Romanian. My father and his family were born in Romania. Means bagel maker in Romanian. Yeah, you nailed it. We're off to a good start. Jason Hull Interesting. Okay. He's runs bagel you know, meets bagel maker in Romanian. Okay. All right. Very cool. Yeah, my brother Bryant actually he runs a property management business. He actually was a Mormon missionary in Romania. So he speaks Romanian. So Kori Covrigaru Wow. Buona di miniatso. That means good morning. That's about, yeah, the count of 10. We can do it again. That's... Jason Hull <p di

DGS 352: Reputation Can Make or Break Property Management

Your reputation is being built with every client, every interaction, and every decision you make, but are you actually managing it? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about the impact reputation has on the growth of a property management business and why trust needs to be at the center of the relationships you build. They discuss how questionable sales tactics can damage trust before a relationship even begins, why choosing the wrong clients can lead to bigger reputation problems, and how word of mouth can quickly influence the way people see your company. You'll Learn [00:00] Introduction and why reputation matters [02:18] Building business relationships on trust [04:17] How the wrong clients hurt your reputation [07:20] Why reputation impacts word-of-mouth growth [10:38] Managing your reputation intentionally [12:58] Making the invisible work visible [16:49] Taking ownership as a business owner [19:44] How leadership shapes company culture [22:01] Rebuilding trust after reputation damage [25:10] Protecting your reputation for long-term growth Quotables "Relationships are built on trust." — Jason Hull "The product you're selling is trust." — Jason Hull "If you're the business owner, the buck stops with you." — Jason Hull "If you shatter your reputation, like you don't have anything left." — Sarah Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, five, four, three, two, one. Hello everybody. I'm Jason Hull. This is Sarah Hull, founder and CEO of DoorGro, and owner and COO of DoorGrow. And we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. We've been doing this for 18 years and we would love to help you grow your business. All right, so let's get into the show. I'm shortening it up today. It's a little long. I keep getting shorter. Maybe next time it'll just be like, hey, we're door grow and let's get into it. All right. So today what came up on one of our coaching calls, we were talking about what maybe we should talk about. And one of the group coaching calls where clients get on and they ask questions and they share their wins. Somebody was asking about a residence benefits package and they were saying they were talking to two different companies. And then everybody started chiming in negatively. on one of those companies when he had mentioned the two companies. This because it's a mastermind. So people are like, yeah, this vendor, they have a bad reputation, they're negative, this sort of thing. And it really made me think. So so what we're going to talk about today is reputation and how important it is to manage your reputation, how important that is to impacting or affecting word of mouth and growth of your company and all of that sort of stuff. So Cool. All right. And this isn't the th so there was this instance. There was also we got a client on recently and they came to us. They were from a had come from a BDM supplier, a BDM business development manager, which is for those that don't know, a salesperson for property management. They'd come from one of these BDM sort of coaching consulting companies that does placement. That's in the in in the ni industry. And they had They were on their fourth BDM from this company. And they had had a pretty bad experience. And so they were talking negatively about this other company. actually, I got two clients on recently that had similar experience with this BDM coaching company, and they said similar things. So let's go back to the mass rank call. So they were talking about the resident benefits package. And talking bad about one vendor. And then they s they were everybody started talking positively about the other vendor. And these are kind of two big competitors. One's been in the industry a long a long time, has a good reputation, and they've been sponsors at our events, and the other one is maybe a newer kid on the block and is resorting to some interesting tactics to get clients. So what

DGS 351: How AI Is Changing Property Management Leasing

DGS 350: Collaboration Over Competition in Property Management

What if some of the people you see as competitors could actually help you grow your property management business? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about collaboration over competition and why a scarcity mindset can cause property management business owners to overlook opportunities sitting right in front of them. They break down why clients aren't necessarily choosing a property manager because of a secret strategy, service, or sales pitch, and why trying to protect everything you do from your competitors may be doing more harm than good. If you've been treating the property managers around you strictly as competition, this episode may change the way you look at them. You'll Learn [00:00] Introduction and industry overview [00:58] False scarcity and competition myths [03:19] Clients choose you for your uniqueness, not secret sauce [05:16] The industry benefits from collaboration, not isolation [06:15] Debunking false assumptions about growth and scarcity [08:39] Lead generation is easier than perceived [09:06] The abundance of property management opportunities [11:51] Overcoming fear and false evidence [12:52] Collaboration over competition explained [16:16] The neighbor strategy for referrals Quotables "They work with you because they like you. Because you're unique, because you are uniquely you." — Sarah Hull "People don't want to buy property management. They want to buy you." — Jason Hull "Some of your neighbors could become one of your best friends and best assets." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull All right, five, four, three, two, one. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, owner of DoorGro and the COO. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today we're going to be talking about collaboration over competition in the property management industry. And the reason for this is because a lot of you are dealing with a lot of false scarcity. false competition and you're not leveraging some of the people that could be feeding you business, maybe even in your own neighborhood. And so let's get into this. All right, let's talk about it. So if you've ever thought, no, I don't want my competitors registers to know about doorgrow. I don't want them to work with door grow. I only want to do this or I only want to have the best stuff or I only want to do, you know, the whatever strategy or you know, I want all the connections. And I think a lot of times that's really based in a a scarcity mindset and in a fear-based mindset. Yeah. If you find something that's good and then you go, I'm gonna keep this little secret to myself. I I don't want to tell anyone else about it. I only want it for me. And maybe it's a website or maybe it's, you know, a special pricing tool, or maybe it's your sales process, or, you know, maybe it's a referral source. Maybe it's what do they call it at KFC? Like the the secret ingredients. Eleven secret eleven herbs and spices. Like I can't I can't let anybody else know what I do or how I do it or why. I don't want them to know anything about me. Then a lot of times I I know it feels like hey, I'm protecting my assets and I'm protecting my my business and I'm making sure that you know not everyone can copy me. And what it usually boils down to though is A property management is just inherently not that different. Like what one property manager does is really similar to what another property manager does. Are there slight nuances and differences betwe