Designing for the Next Generation of Consumer

In this episode of the Products of Change podcast Helena Mansell-Stopher is joined by Lisa Ly and Jo Seddon from retailer Dunelm. The conversation delves into the transformation of the home industry, the personal sustainability journeys of Lisa and Jo, Dunelm's sustainability goals and roadmap, the role of design in driving sustainability, innovative design for sustainable living, and the importance of engagement and alignment for sustainability initiatives. The conversation covers a range of topics including supply chain strategy, collaboration, legislation impact, circularity, university partnerships, future business strategy, action-based sustainability, market position, community change, and personal commitment to sustainability. The discussion emphasizes the importance of collaboration, alignment with legislation, and individual influence in driving sustainability initiatives forward.TakeawaysSustainability is a key driver of transformation in the home industryDesign plays a crucial role in driving sustainability initiatives Importance of collaboration and partnershipsAlignment with legislation and future market positioningChapters00:00 The Transformation of the Home Industry05:32 Personal Journeys into Sustainability15:40 Design as a Key to Sustainability24:58 Simplified Supply Chain Strategy30:52 Business Alignment with Legislation36:11 Action-Based Sustainability Strategy41:41 Community Change and Business Impact