Culture, Creativity & Responsibility

In this episode of From Intent to Impact, Helena is joined by Universal Music Group's Dylan Siegler (Head of Sustainability) and Matt Young (President, Bravado)The conversation explores the transformational journey of the brand and licensing industry at theintersection of sustainability and creativity. It delves into the role of sustainability in business partnerships, the impact of artists on sustainability initiatives, and collaborative efforts in sustainability. Additionally, Helena, Dylan and Matt discuss innovative approaches to recycling and sustainability, creating new norms in sustainability, and industry collaboration for sustainable impact. This episode delves into the challenges and opportunities of leading the way in sustainability, influencing industry norms, and shaping culture through artistry. It explores the emotional impact of sustainability, financial considerations, and the delicate approach required when working with artists. The vision for the future involves making sustainability the norm and influencing industry-wide change.TakeawaysSustainability has evolved from a niche conversation to a central priority in the brand and licensing industry.Artists play a significant role in driving sustainability initiatives and influencing industry norms. Influencing industry norms through sustainability effortsThe emotional impact of sustainability initiativesChapters00:00 The Transformational Journey of the Brand and Licensing Industry05:26 The Intersection of Sustainability and Creativity11:36 The Impact of Artists on Sustainability Initiatives18:09 Collaborative Efforts in Sustainability23:13 Creating New Norms in Sustainability29:29 Challenges of Implementing Sustainability36:36 Influencing External Partners44:43 Shaping Culture Through Sustainability