How to actually be funny as a brand. Inside Miss Double Bay's media career, poking fun at (nearly) everything.

"The beauty of great satire is you blur the line of whether or not something is true or not true."- Claudia BursillBefore she was Miss Double Bay, Claudia Bursill was just a uni student with a Woolworths review that spiralled into a national news story. Today, that same anonymous meme account is her literal resume; it's how she landed a job at the Betoota Advocate, and now leads talent and business development at its sister agency, Leverage.In this episode, Claudia breaks down the real mechanics behind building a satire brand: why great comedy always "punches up," never down, how she decided to reveal her identity after years behind the account, the brand deals she's turned into some of her most-shared content, and why she thinks a running joke can build more trust than a perfectly polished post ever could.INSIDE THE EPISODE: 00:00 — Intro: Claudia Bursill A.K.A Miss Double Bay 01:30 — The 'Miss Double Bay' Persona & Origin Story 02:33 — Origin Story: The Woolworths Avocado Review 06:25 — The Identity Reveal 10:57 — Miss Double Bay (MDB) & Job Opportunities 13:01 — Why Authenticity Beats the Traditional Influencer Brief 14:59 — From Meme Account to Writer to Business Development 16:12 — The Future of the Creator Economy 17:23 — A Day in the Life at Leverage 20:16 — What Is Satire, Really? 20:54 — The Golden Rule: Always Punch Up 24:41 — Turning a Moment Into Content 30:12 — Climbing & Fighting the Cringe Mountain 33:41 — Riding a Trend the Right Way 40:32 — Your Relationship With Your Phone 46:12 — PNLs in Media 48:18 — Trivia Night! 52:17 — Closing & Where to Find HerTRIVIA NIGHT TICKETS! Get it hereConnect with our Guest:Miss Double Bay on Instagram: @missdoublebayClaudia Bursill on Instagram: @claudiabursillThe Betoota Advocate: @betootaadvocateEnjoyed this Episode?Join our Community!Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠Us, on Instagram, ⁠@processthepodcastWhatsapp Community @processthepodcastFollow us to get notified every time a new episode drops every Tuesday. See you at the next one!This episode includes third-party references (news coverage, satire case studies) used for educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com