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Process The Podcast: Daily Summaries Delivered
by Arielle Thomas
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
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- Yesterday1h 0m
Encore: Georges Antoni is a Slave to the Picture
"I don't say to my assistants that you're working for me... you're working for the picture, so everything you do is about making the picture better. The picture is my boss." - Georges AntoniWelcome back to Process: Encore. In this archive series, we spotlight the foundational conversations that continue to guide our creative landscape, unedited, uncut, and re-centred for our community today.This week, we are throwing it back to a deeply insightful conversation with one of Australia’s most in-demand commercial fashion photographers, Georges Antoni. Georges took a beautifully unconventional route into the industry, transitioning from corporate strategy at Coca-Cola and PricewaterhouseCoopers to shooting portfolio books out of his parents' crystal-cabinet front room. Today, he architects massive productions for leading brands while fiercely maintaining a family-first philosophy. In this episode, Georges and Arielle pull apart the critical intersection of artistic integrity, active diplomacy on set, and why Australian retail is falling behind on a global scale.Inside the Episode:The Potency of Art Buying: Why conservative corporate hierarchies give local retailers a major global disadvantage.The "Picture as the Boss" Protocol: Stripping ego entirely out of production so the whole team serves the final image.The 95% Active Diplomacy Matrix: How to manage high-volume commercial mechanics while making talent feel entirely unjudged.The 1,900 Lighting Diagram Rule: Why Georges documents every single setup to avoid lazy, repetitive lighting styles.The Unified Creative Umbrella: Constructing a symbiotic stills-and-motion framework to stop fractured social media content.Selling the Sizzle Over the Brand: Shifting from flawless product form to building an identity consumers actually want to ascribe to.Connect with our Guest:Georges Antoni on Instagram: @georgesantoniWebsite: www.georgesantoni.comEnjoyed this Encore? Join our Community!Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcastWhatsapp Community @processthepodcastFollow us to get notified every time a new episode drops every Tuesday. See you on the next one!
- 1 weeks ago1h 40m
Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope
"The more I want the work to be the focus, the more I pull back sharing myself. I want the work to speak." — Jasmine DowlingWelcome to Process: Encore! In this archive series, we’re spotlighting the foundational conversations that continue to guide our creative community, completely untouched from the day they first aired! This week, we are taking you back to a hotel room in Brisbane where Arielle sat down with one of Australia’s most distinct creative eyes: multimedia artist in still and motion creation, Jasmine Dowling. Jasmine has spent over a decade navigating the fragile balance between commercial partnerships with global mainstays like Longchamp, Mecca, Chanel, and Hermès (just to name a few) and the highly intentional, low-fi personal practices that keep her creative spirit alive. In this unfiltered conversation, she opens up about the reality of executing work that is entirely yours.In this episode: The 40/30/30 Split: Balancing unpaid personal exploration, client work, and paid social partnerships.The "Slave to the Eye" Paradox: The endurance required when your hands are working overtime to match the vision in your mind.The Low-Fi Medium Strategy: Ditching the heavy gear to capture her Paris Hermès project via film, a compact Sony, and raw iPhone voice memos.The Illusion of "Dream Clients": The unfiltered reality of navigating heavy corporate bureaucracy and creative revisions.The Power of the Gifted Spark: How unexpected tactile packaging triggers immediate, experimental animation concepts.The Boundaries of Curation: Treating your digital platform strictly as a workspace while fiercely protecting your private family life.The Forever Fear of Work Disappearing: Overcoming the anxiety that everything will crumble the moment you set structural boundaries.Connect with our Guest:Jasmine Dowling on Instagram: @jasminedowlingStudio & Prints: jasminedowling.comEnjoyed this Encore? Join our Community!Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcastWhatsapp Community @processthepodcastFollow us to get notified every time a new episode drops every Tuesday. See you on the next one!
- 3 weeks ago45 min
Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody
The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazon Web Services, corporate influencer, and community builder, Brooke Moody. If you’ve been trying to unlock the framework of how to turn passive metrics into a hyper-engaged collective, consider this your ultimate guide.Brooke has been the hidden engine behind massive community moments; from engineering events for Hot Smart Rich that packed out rooms across New York and LA to launching her own independent collective, Aussie Angels. In this Petit, we’re sharing the reality of what it actually takes to build infrastructure for ambitious women, without the vanity metrics or the corporate fluff.In This Episode:The Butler vs. The Leader: Why sideline "management" will never replace an embedded strategist leading from the front.The 50% Engagement Matrix: Why true community spaces pull a massive 50% engagement rate compared to traditional media's 5%.The Low-Fi Longevity Secret: How stripping away the corporate frills and over-engineered events keeps your collective sustainable.The First 20 Rule: Why you need to ditch the 650-person waitlist obsession and focus on the first 20 people in the room.The "What are you working on?" Pivot: The exact entry question that skips the surface small talk to drive immediate collaborative depth.Finding Your Platform: Figuring out what platform works for you and why you should never automate community chats. Connect with our Guest:Brooke Moody on Instagram: @brookekmoodyAussie Angels on Instagram: @aussie__angelsAussie Angels Whatsapp: @aussieangels Substack @moodboardEnjoyed this Petit?Join our community! Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcastWhatsapp Community @processthepodcast (75% of people show up to these rooms completely alone. So don't be shy to join in! The community is built for you)Follow us to get notified every time a new episode drops every Tuesday. See you at the next one!
- 4 weeks ago35 min
Shared Stages: Reverse Engineering Your Creative Career
We’re taking you out of the Clubhouse and onto the Masterclass Stage. 🎙️This week, we’re sharing a special live recording from The Social Summit 2026 in Melbourne, presented by Riser Collective. Arielle joined three powerhouse women on April 23rd to pull off a topic that every creative professional needs to master: Reverse Engineering Your Creative Career.This session explores how to intentionally design your path, make strategic pivots, and the raw reality of building a career that actually works for you, rather than waiting for a seat at the table.The Panellists:(From Right to Left) Anna Mackenzie: A startup advisor, portfolio career mentor, and a leading global voice on building financially lucrative and fulfilling creative portfolio careers.Lizzie Mulherin: Brand strategist, journalist, and founder of The Solo Co, a community platform helping women build businesses without burning out. And your very own, Arielle Thomas: Director, Content Strategist, and Founder of Cinema Thom and Process the Podcast.Moderated by: Rosie Boccamazzo, Social Content Manager at Melbourne Social Co.In This Bonus Content: The "Intentional" Approach: Arielle breaks down how she uses spec work and strategic positioning to land dream clients like Mecca & VogueThe Portfolio Career: Anna explains the beauty of experimentation and how to build a lucrative career from multiple creative income streamsBuilding Without Burning Out: Lizzie shares the smartest way to transition from your corporate life to a creative businessPersonal Brand as an Anchor: How to build a personal brand that does the heavy lifting for you in opening doorsSpecial Thanks: A huge thank you to Amy Dickinson and Riser Collective for bringing this summit to life and allowing us to share this conversation with the listeners of Process.All Photography by Claudia Tivendale: Instagram @claudia.tivendaleConnect with our Guests on Screen:Anna MackenzieInstagram: @annaclmackSubstack:@annamackstackWebsite: annamackenzie.com.auLizzie MulherinInstagram:@lizziemulherinThe Solo Co IG: @joinsoloco The Solo Co Website: www.joinsoloco.com Arielle ThomasInstagram: @arielle.thomasCinema Thom Website: cinemathom.comRosie Boccamazzo: Instagram: @rosieboccamazzoMelbourne Social Co Website: melbournesocialco.com.auConnect with the Makers of The Social Summit: Amy Dickinson on IG: @amzdickoThe Social Summit IG: @thesocialsummit</p
- May 12, 202658 min
From 600 Followers to Netflix: The Jemma Sbeg Podcast Story
Jemma Sbeg is the voice behind the global #1 psychology podcast, The Psychology of Your 20s. From a management consultant with a private Instagram account with only 600 followers to signing a historic global deal as one of only 15 podcasters on Netflix, Jemma has redefined what creative at scale looks like in 2026.In this episode, she joins Arielle in the Clubhouse to pull back the curtain on the "messy middle" of her meteoric rise. They dive deep into the raw reality of moving to London with zero local production support while being tasked to deliver 96 episodes a year .The Netflix Call: The "pinch-me" moment Jemma’s agent delivered and the immediate, grounded reaction that followed.Network vs. Sponsors: A breakdown of how Jemma actually gets paid, including "minimum guarantees" and the "magazine ad" analogy for filling audio real estate .Scaling the Support: Transitioning from doing her own research and editing to hiring PhD researchers and production teams. Creative Evolution: The decision to move away from the "20-something living room" aesthetic and evolve her brand as she enters a new chapter of womanhood .The "Dilly Dally" Routine: Jemma’s non-negotiable Sydney ritual for mental health and staying connected to her roots.Creativity in Crisis: How Jemma stays reactive to the world climate while protecting her audience's space .Resources: Book: Person in Progress by Jemma SbegThe Ultimate Guide to your 20s. A roadmap to navigating the personal and professional transitions of your twenties, with practical insights and reassurance that you’re not alone, from the host of the top podcast The Psychology of Your 20sJemma Sbeg on Instagram @jemmasbegThe Psychology of your 20s: Streaming on Netflix The Psychology of Your 20sInstagram @thatpsychologypodcast Substack @thepsychologyofyour20s Loving the show?Join our community! Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcastWhatsapp Community @processthepodcastFollow us to get notified every time a new episode drops every Tuesday. See you on the next one! Inside the Episode:Connect with Jemma:
- May 5, 202623 min
Petit: My ‘Creativity at Scale’ playbook
In an era where every app demands a different ratio and every campaign must stretch across dozens of platforms, the old school brief of 10 hero images and some video is officially delusional.In this episode, Arielle Thomas, Motion Director, Founder of Cinema Thom, introduces a game-changing framework called Shoot Architecture. Learn how to move away from chaotic, frantic shoot days and toward a "Pulled Pork" method that ensures every piece of content has a home before the camera even clicks.Inside the Episode:The Death of the Traditional Brief: Why asking for "40 images w 10 heros" no longer works in 2026.The Pulled Pork Method: How to slow-cook your creative to get every last "shred" of value out of a single shoot.The Shoot Backbone: Why great shoots start with spreadsheets, not just mood boards.The Fatigue Formula: The literal math behind how many setups you actually need for a 12-week campaign.The 3 Tiers of Shoot Architecture: Arielle breaks down the "Three Columns" every campaign creative and brand owner needs to master:Tier 1: Paid Placements: Fixed, commercial destinations like store windows, LEDs, e-comm headers, and paid social ads.Tier 2: Organic Cadence: The calculated social output (usually 3–4 posts a week) is built on understanding your category’s fatigue rate.Tier 3: Opportunistic Catches (The Reserve): The essential "safety net" assets for last-minute billboards, gift cards, or holiday pivots.Resources Mentioned:The Shoot Architecture Workbook: Grab your free copy of the spreadsheet Arielle uses to plan 95+ assets per day. Includes the fatigue math calculator and asset matrix. 📌Link to Shoot Architecture Worksheet Key Takeaways for Brand Owners:If you commission creative work, stop asking "how much?" and start asking:What are all the placements for this campaign?What is our fatigue window for this category?What does the reserve layer look like?Are you ready to prioritise a spreadsheet before you make a moodboard?This episode is powered by Remy, the energy gummy designed to kill the 3 pm slump.Next Week on Process: We’re heading to Australian Fashion Week to talk brand architecture with the designers on the ground. Don’t miss it!.Join our community! Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcastFollow us to get notified every time a new episode drops every Tuesday. See you on the next one!
- Apr 28, 202652 min
Rebuilding Australian Fashion Week, Kellie Hush spills the tea on their Trade Over Trends approach
From the editor’s desk at Harper’s Bazaar to the front lines of fashion tech and circularity, Kellie Hush has seen every evolution of the Australian style landscape. Now, as she leads the charge for a revitalised, newly not-for-profit Australian Fashion Week, Kellie is on a mission to bring the industry back to its roots: trade, community, and global recognition.In this episode, we pull back the curtain on the fashion festival to discuss the high-stakes business of the runway. Kellie gets candid about the lessons she learned from professional failure, the necessity of fantasy pieces, and why she’s trading the industrial walls of Carriageworks for the iconic backdrop of the Sydney Harbour.Inside the Episode:The Career Sprint: Kellie reflects on her journey from writing about "babies and dummies" at Practical Parenting to the helm of the country's most prestigious fashion titles.The Pivot to Not-For-Profit: Why the Australian Fashion Council took the reins from IMG to focus on supporting designers rather than corporate bottom lines.Trade Over Trends: A deep dive into the strategy of getting international buyers back to Australia and why our "lifestyle clothing" is our greatest global export.The Business of the Runway: The reality of show costs, infrastructure, and why some of those "money shots" on the runway never actually make it to the retail floor.Failure as a Credential: Kellie shares why her failed retail venture made her a better leader and more relatable to the designers she now champions.The New AFW DNA: Moving the "fashion walk" to the heart of the city and balancing avant-garde discovery with commercial viability.Join the Conversation:What part of Kellie’s Failure-to-Success story resonated most with your own creative journey? And are you excited about the move to the MCA and the harbour? Is Australian fashion finally getting the global credit it deserves?Let us know in the comments! Fashion Week Dates: May 11-15. See you in the front row (or behind the scenes)! Connect with Kellie: Follow Kellie Hush: @kelliehushAustralian Fashion Week: australianfashionweek.orgThe Volte : thevolte.com The Seamlist: seamlist.com.auJoin our community! Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcastFollow us to get notified every time a new episode drops every Tuesday. See you on the next one!
- Apr 21, 20261h 20m
Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready
The opposite of trendy is timeless. 🎙️✨In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at Famous Birthdays, where she famously spotted Charli D’Amelio at just 10,000 followers, to building a short-form empire at BuzzFeed, Coco has mastered the art of seeing what’s next before the rest of the world.Crucially, Coco also breaks down why "just being yourself" isn't enough; she explains the vital importance of crafting a repeatable, unique format that allows a creator to sustain a long-term career and monetize their intellectual property.We dive deep into her transition from corporate girlie to full-time creator, the launch of her hit show Middle Row, and why she believes the future of content isn't about chasing the algorithm, it’s about human imperfection.In this episode, we discuss:Spotting Talent Early: How Coco discovered Charli D'Amelio and Addison Rae by looking for "social proof".The BuzzFeed Era: Why she kept "church and state" separate while building TikTok teams for one of the world's biggest media companies.The "Cocoisms": Why you can't "read the label from inside the jar" and how to build a brand that stays timeless.Predicting 2026: Why long-form content, "pre-AI" aesthetics, and human mistakes are the next major viral triggers.The Business of Middle Row: The financial and strategic decisions behind her movie-theater-based interview show at Spotify.Tangible Advice for Creators: Why you need a repeatable format (not just a personality) to sustain a career in the creator economy.Key Quotes:"The shorter the video, the shorter the object permanence. Smart creators are leaning on long form to create lasting impressions." — Coco Mocoe"You can be the best hairstylist in the world, but you can't cut your own hair... That's where the outside perspective comes in." — Coco MocoeConnect with Coco:TikTok: @cocomocoeSubstack: Coco MocoeShow: Middle Row Say Hello! Your host, Arielle Thomas on Instagram, @arielle.thomasUs, on Instagram, @processthepodcast Enjoyed this episode? Follow us to get notified every time a new episode drops every Tuesday. See you on the next one!
About Process The Podcast
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
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