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Pre-Loved Podcast with Emily Stochl: Daily Summaries Delivered
by Emily Stochl
Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you'll want to go thrifting with! Emily Stochl is the show's creator and host. Each episode is about second-hand fashion. We come at the subject from all sides. We discuss style, running a fashion business, the global second-hand industry, sustainability, and -- of course! -- the incredible stories behind our best vintage pieces, and why we choose second-hand first.
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- Yesterday55 min
S10 Ep27 THE REVERIE: Isabel and Gabby on selling antique and vintage clothing in Georgia - being named one of Atlanta's best vintage shops by Vogue, and their most memorable buyouts.
Today we're chatting with Isabel and Gabby, the duo behind The Reverie, an antique and vintage clothing shop in Georgia. Started when Isabel was just 20 and Gabby 22, The Reverie has blossomed into the Southeast's best spot for high femme vintage and antique clothing. They've been featured in Vogue as one of Atlanta's best vintage shops, and they curate, mend, and style the finest of garments for clients both local and international. Isabel and Gabby grew up thrifting in small-town Georgia, hunting through Little Five Points as teenagers on a budget. Their friendship began when Gabby came into Isabel's pop-up for her permanent jewelry business, and then a road trip to Asheville a few days later sealed the besties deal. Within months, they signed a lease and had one month to open the doors for The Reverie. We get into it all on today's episode: how they transitioned from selling 70s through Y2K to specializing in 1920s through 40s lingerie and antique pieces, and what it takes to restore a truly old garment, go-to cleaning methods and best-ever restorations. They share how a viral video taught them that customers do really love learning a garment's story, and they share with us some of the stories behind some of their most memorable buyouts, including Miss Gail's upstairs closet, Vintage by Judith's warehouse of rentals, and a retiring New Orleans dealer's storage unit. We also hear about the pieces that got away, the grails they could never part with, the antique bridal collection they've been hunting for, and the strange little treasures still currently on their wish lists. All that and more on today's show! Let's dive right in! DISCUSSED IN THE EPISODE: [05:47] Growing up thrifting in small-town Georgia [07:41] How the duo met and became fast friends [13:24] Opening a store in one month: signing the lease and learning on the fly [16:38] Honing their specialty for 1920s-40s pieces [18:56] Restoring and cleaning antique garments [23:55] The viral video that taught them customers love a garment's story [27:04] Buying out Miss Gail's upstairs closet [31:41] Traveling to source [36:47] Getting featured in Vogue [41:21] Their personal style, pieces they can't part with and holy grails EPISODE MENTIONS: The Reverie @thereverieatl @thereverieatl on TikTok Vintage by Judith Bambi Does Vintage Vaulted Vintage Vogue Atlanta's Best Vintage Shops LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Amanda Hale
- 1 weeks ago59 min
S10 Ep24 LILY FARR: vintage fashion content creator - on working at vintage shops in Boston and New York, vintage Levi's, and discovering Denim Dungaree.
Today we're chatting with Lily Farr, a content creator who shares her love of vintage and secondhand fashion online. Lily is a recent Emerson College grad who just made the move to New York City, where she works in fashion retail, including at 9th Street Vintage. Lily grew up in Pennsylvania, and her love of thrifting started during the pandemic boom, when she discovered a love for true vintage. In Boston, Lily dove into the vintage market scene, befriended local dealers, and spent two years working at We Thieves vintage shop in Cambridge. We get into it all on today's episode: what working behind the shop counter teaches you that collecting doesn't, the truth about vintage Levi's and sizing, to the ways buyers haggle at secondhand shops. Lily also shares about her love of 1940s through 60s Americana and workwear, and her style inspirations from Japanese Ametora, plus her obsession with graphic tees. We dig into Denim Dungaree, the Japanese kids' brand she discovered this year, and why she's shopping secondhand using Japanese proxy sites for the first time this year. Plus, her favorite New York vintage spots, her finds from the recent Brooklyn edition Threadbare show, and the grails still on her wish list. Let's dive right in! DISCUSSED IN THE EPISODE: [04:25] – How Lily got into vintage during the pandemic-era thrift boom [06:05] – The Boston vintage market scene and how it's grown [09:42] – Working at We Thieves in Cambridge and being mentored by the shop owner [15:49] – Working in vintage taught her about vintage Levi's, sizing, silhouettes, and fabrics [27:28] – Lily's personal style revolves around 1940s–60s Americana and workwear [29:22] – Japanese Ametora and the book Ametora: How Japan Saved American Style [33:06] – How she discovered Denim Dungaree, the Japanese kids' brand known for tees [43:06] – Shopping vintage online versus in person, and how she navigates a big vintage show [44:18] – Her favorite New York vintage spots [48:23] – What she picked up at Threadbare [49:47] – Her vintage wish list and grails EPISODE MENTIONS: Lily Farr Lily's TikTok 9th Street Vintage We Thieves (Cambridge, MA) Denim Dungaree by FITH Crawl Space Raggedy Threads Rugged Road & Co. Stock Vintage Threadbare Sturbridge Mindseye Vintage Mayo Spruce Snoopy sweatshirts Ariana (@ariannathrifts) and Bullshit Boutique Casey, @oldenyoon Janet (@wongk) and Bryceland's Co. Ametora: How Japan Saved American Style by W. David Marx LET'S CONNECT: 📸Instagram: @emilymstochl
- Oct 12, 20261h 5m
S10 Ep23 VALENTINE VINTAGE: Bella Long, vintage dealer turned fashion archivist - on how to work in a fashion archive, and documenting a workwear collection for the Smithsonian.
Today we're chatting with Bella Long, the vintage seller behind Valentine Vintage, who is also a fashion historian and archivist in the making, finishing her final year of grad school at NYU, where she's earning master's degrees in costume studies and library and information science. Bella grew up in Southern California, where she fell in love with old movies and the glamorous costumes in them. She started working at her local buy-sell-trade store when she was just 17, and started selling vintage in college, after learning the ropes interning for Sarah at Cameo Appearance Vintage. After college, Bella went full time with Valentine right as the vintage market really started to boom in Chicago. Along the way, she took a job in Columbia College Chicago's fashion study collection, which introduced her to the world of historical dress and archives, and that's what led her to go back to school to turn her love of fashion research into a career. She's now interning in museum and library collections, including an oral history project on postal workers' uniforms with the Smithsonian's National Postal Museum. We get into it all on today's episode: what a day in an archive actually looks like, and what makes a piece belong in a museum collection versus a vintage rack. Plus, what skills transfer from selling vintage to archival work, and what you have to unlearn (resisting the desire to try things on!). And of course, we hear about the vintage pieces she'll never part with, and all the best holy grail finds she's ever had as a seller and collector. Let's dive right in! DISCUSSED IN THE EPISODE: [03:34] Bella grew up drawing clothes and falling in love with old movie costumes [07:58] She got her first job at the buy-sell-trade shop at 17, and learned how trends drive buying [14:34] Starting to sell vintage in 2018 and interning with Sarah of Cameo Appearance Vintage [17:37] The Chicago vintage boom, and going full time with Valentine [21:09] How Valentine evolved, and how fashion history knowledge changed what she buys [28:26] Burning out after 34 markets in one year, and the decision to go to grad school [31:39] What a day in an archive actually looks like [38:59] What skills transfer from selling vintage to archives [42:38] What makes a piece belong in a collection vs. on a vintage rack [54:31] How museums acquire pieces, and why donations matter [56:49] The pieces she'll never part with and holy grail finds EPISODE MENTIONS: Valentine Vintage Cameo Appearance Vintage Columbia College Chicago Fashion Study Collection Dr. Lauren Downing Peters Smithsonian's National Postal Museum Cora Violet Walters Suburbia Circus LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand <li d
- Oct 5, 20261h 3m
S10 Ep22 REJECT ARCHIVE: Beau and Adam are vintage dealers specializing in the 1920s-40s - on restoring antique pieces, surviving the Brimfield circuit, and going live on Whatnot.
Today we're chatting with Beau of Reject Archive, a vintage dealer who runs the shop with his fiancé Adam, with a vintage collection that ranges from antique pieces through Y2K, but with a heavy focus on the 1920s through the 1940s, especially the 30s – their favorite! Beau has been designing clothes since he was a kid. He grew up in Oklahoma where he learned to thrift and sew from his mom, and later studied fashion design in Chicago, where he started making club looks out of vintage finds, including pieces that ended up on Drag Race. When the pandemic sent him back home to Oklahoma, he and Adam started collecting vintage with no clear plan – just a love for it! – and then in 2022 they launched Reject Archive. Beau and Adam both put themselves through sewing school so they could care for each found piece themselves, and Beau has even learned lace appliqué using true-to-era lace. Their goal is to bring to life these rare, romantic pieces, restored to good condition, so that can live in a wardrobe for years to come, and so they hunt for high-end materials, natural fibers, and handmade craftsmanship. We're getting into it all on today's episode: the Brimfield circuit, which they hit hard, hopping between Sturbridge, Dealers Choice, and Hertans while camping out of their Airstream. Also, their journey going live on Whatnot, including doing a show live from the fields of Brim! Plus, the realities of sourcing and pricing as vintage gets harder to find and more expensive, and the stories behind their most special finds. Let's dive right in! DISCUSSED IN THE EPISODE: [02:53] Beau's childhood love of drawing and designing [04:49] Learning to thrift from his mom [09:32] Studying fashion design in Chicago [12:18] The pandemic sends Beau back to Oklahoma, and he and Adam start collecting vintage [17:05] How a trip to St. Louis led to them taking the leap to move to New York [23:44] Developing their specialties, and the dealers who inspired them [30:25] Attending sewing school, restoring fragile antique pieces, and learning techniques like lace appliqué [33:48] Why 1920s-40s pieces are so desirable, and the realities of rising prices and scarcity [37:10] The Brimfield circuit [41:23] Why they started live selling, dollar starts, and the Whatnot community [54:15] Stories behind their most special finds. EPISODE MENTIONS: Reject Archive @rejectglamour Reject Archive on Whatnot Brimfield Antique Flea Market Retro 101 / Cherry Bomb Vintage Bad Granny's Eveliina Vintage Saint Paloma Vintage Ornate Vintage Lucent Vintage Ludlow Shop LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod <strong
- Sep 28, 202650 min
S10 Ep21 JACKIE RABBITS: Jackie is a true-vintage dealer and Whatnot live seller - on going full-time with 17 years in reselling, and pushing through stage fright to do dollar-start auctions.
Today we're chatting with Jackie of Jackie Rabbits, a true-vintage dealer whose path to reselling started early. Jackie was frequently thrifting with her mom as a kid, customizing denim and street wear as a teenager, and staging elaborate backyard photo shoots that stretched her creative muscles. She started reselling at sixteen years old, and landed an antique mall booth soon after. Six years ago she took the leap into full-time reselling – ego death and all! – and these days she has a packed weekly calendar of live shows on Whatnot. As she's built her vintage business, she's built a distinct point of view around handmade, richly detailed vintage while also becoming one of the earliest true-vintage sellers on Whatnot, pushing through stage fright to sell live nearly every week. We're getting into it all — her dumpster diving stories, honest advice on pricing and pacing, and pushing through the nerves of going live, plus all the other practical wisdom she's picked up along the way. Let's dive right in! DISCUSSED IN THE EPISODE: Jackie Rabbits Jackie's Whatnot shows [02:48] Jackie's early love of fashion included streetwear, customizing denim, and staging elaborate backyard photo shoots [04:11] Dropping out of high school, getting her GED, and how it shaped her path [06:22] Thrifting with her mom growing up, and how it became their bonding ritual [08:45] Landing her first antique mall booth as a teenager [11:07] The hustle to go full-time in vintage, selling on eBay and Depop during the early Y2K resale boom [13:42] Developing her true-vintage point of view [17:52] How the vintage scene and competition have changed since she started [19:16] Why she started livestreaming on Whatnot, and sees herself as a "fast flipper" in the vintage ecosystem [30:10] Keeping up with weekly sourcing demand [40:25] Her advice for anyone nervous to go live [45:04] Long-held pieces she'll never sell and best-ever finds LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
- Sep 21, 20261h 1m
The Brimfield Debrief
This week on Pre-Loved, we're launching something new: the The Debrief, a special podcast segment where we "debrief" what's happening in vintage — like when you're sitting down with your friends after a market to talk through everything you saw, bought, found and noticed. For our first Debrief, there was only one place to start: Brimfield Antique Market, the oldest and largest outdoor antique market in the country, held across six days, three times a year, in Brimfield, Massachusetts. Joining me is my longtime vintage market buddy Emily McKay, formerly the owner of Most Wanted Luxury Resale and most recently the processing and curation manager at Housing Works. This was Emily's first full trip to Brimfield proper, after tagging along for the pre-shows the year before — so we're covering what it's actually like to experience Brimfield for the first time, from the 4:30am field openings to what to pack, what to wear, and what we each came home with. We also chat about Emily's research from her master's at Parsons, focused on consumer behavior toward distressed secondhand clothing — and how that research shaped what she was hunting for on this trip to Brimfield. Whether you're dreaming about your first Brimfield or you just want in on show-and-tell, this one's for you! Let's Debrief! DISCUSSED IN THE EPISODE: [02:42] What Brimfield Antique Market is, and how to navigate it [10:49] First impressions arriving at 4:30am: the intensity and energy of the earliest shoppers [12:44] First finds of the trip [16:23] How to dress for Brimfield, and what to pack [23:58] Documenting the show and noticing the street style trends [32:21] Emily's research on consumer behavior toward distressed secondhand clothing [41:49] Show-and-tell of our finds [50:14] How pricing works at Brimfield [58:07] Did it live up to the hype? Final reflections on Brimfield, and advice for first-timers Thanks for listening to Pre-Loved! You can find me across the internet on Instagram, TikTok, and LinkedIn! 💛 - Emily
- Sep 14, 202654 min
S10 Ep20 MESSY JESSY VINTAGE: Jessica Barr, a Brooklyn-based dealer - on opening a collaborative vintage showroom and her unexpected, growing specialty in vintage bridal.
Today we're chatting with Jessica Barr, owner of Messy Jessy Vintage, a Brooklyn-based vintage brand specializing in women's wear and bridal, with a showroom she shares with two fellow dealers and a rotating presence at markets and events across New York, including the Manhattan Vintage Show. Jessica studied journalism in school, and became fascinated with sustainability and inequality in fashion — studies that eventually led her to a dedicated practice of secondhand shopping and, not long after, selling vintage itself. Her real education in vintage came post-grad, working for Matt Smith at Newburgh Vintage Emporium, where she sharpened her eye for feminine silhouettes and fell hard for 1970s dresses. From there, her Etsy shop grew from a side hustle into a full-time business, eventually landing her in a Brooklyn showroom. In the last year, vintage bridal has become an unexpected and deeply personal part of her business, drawing in brides for laid-back appointments and building a community she never anticipated. We're getting into it all — the treasured thrift store finds, the incredible vintage buys from a theater's costume department, road trips across Massachusetts, and the labels and styles she can never resist. All that and more on today's show! Let's dive right in! DISCUSSED IN THE EPISODE: [02:52] Jessica grew up loving fashion, including Jennifer Aniston street style and Phoebe from Friends, and hunting down pieces from Poshmark in high school [04:45] She studied journalism in college with a focus on sustainability and inequality in fashion [08:25] Reconstructing a shredded 1980s Pink Floyd tee from the thrift store [10:21] Working for Matt Smith at Newburgh Vintage Emporium post-graduation [13:11] Developing her vintage brand's point of view: 70s dresses, cottagecore, feminine eveningwear [14:39] How vintage bridal became part of the business, and selling her first wedding dress [17:24] Balancing TikTok trends with personal sourcing vision [19:16] Why her bridal content resonates so strongly [23:37] Going full-time in vintage when she moved to Brooklyn, and the hustle of NYC's saturated but supportive vintage market [27:56] Opening a shared Brooklyn showroom [34:01] How her sourcing has shifted toward wholesale as the business has grown [41:31] Holy grail finds and go-to labels [48:22] Favorite pieces from her personal collection, and her current vintage wishlist EPISODE MENTIONS: Messy Jessy Vintage @messyjessyvintage Newburgh Vintage Emporium Matt Smith on Pre-Loved Podcast The Manhattan Vintage Show Armoury Shop Lucky Fool Vintage Studio Dorothy Brimfield Antique Flea Market LET'S CONNECT: <li dir="ltr" role="presentation
- Aug 31, 202646 min
S10 Ep19 WARDROBE AFFAIRE: Ivana Perbi founder of the world's first discovery platform for pre-loved fashion events - on pivoting from rental to resale, and building infrastructure for a global secondhand events industry.
Today we're chatting with Ivana Perbi, founder of Wardrobe Affaire, the world's first discovery platform dedicated to pre-loved fashion events, which is on a mission to help secondhand event organizers seamlessly host fashion experiences and help shoppers discover them – all over the world. Ivana grew up in southern Germany, where secondhand wasn't a trend but simply how her family shopped, and where weekends at the flea market where her mother sold clothes shaped her eye for style. After a decade working inside luxury fashion houses like Louis Vuitton and Chanel, a research trip back to her birthplace of Accra, Ghana — and a visit to the sprawling Kantamanto secondhand market — changed everything for her. Ivana left the corporate world, retrained as a UX designer, and launched a fashion rental platform in Berlin. But after three years of testing, and some incredibly successful event pop-ups, she recognized a much bigger opportunity and pivoted Wardrobe Affaire into what it is today: a platform built to solve the real logistical headaches of hosting and discovering pre-loved fashion events. We're getting into it all — the pivot from rental to events, and her favorite vintage finds, including the vintage Chanel she found for a steal at a Berlin flea market! Let's dive right in! DISCUSSED IN THE EPISODE: [02:54] Ivana loved style and collecting fashion magazines growing up [07:04] When sustainability in fashion started to connect with her personal values [08:20] Learning about Ghana's Kantamanto Market and the scale of secondhand clothing waste [11:07] Ways to keep clothing in circularity — repair, swapping, and rental [13:29] What she learned about repair and craftsmanship working at Louis Vuitton and Chanel [15:23] The origin story of her first fashion rental platform [16:18] Convincing lenders, consumers, and investors to embrace rental in Germany [18:08] What she learned about the "attitude-behavior gap" in sustainable fashion [20:52] Deciding to pivot from rental into secondhand events [23:42] The gaps she was trying to fill in the pre-loved events space, including event discovery [27:47] What's keeping would-be shoppers on the sidelines from attending events [31:27] Why curation of vendors is everything at a vintage shopping event [36:03] What the pivot required of her personally as a founder [38:26] Her personal style and vintage collection EPISODE MENTIONS: Wardrobe Affaire @wardrobeaffaire By Rotation HURR Sami Miro Vintage Pre-Loved's original research on secondhand events LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl</
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About Pre-Loved Podcast with Emily Stochl
Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you'll want to go thrifting with! Emily Stochl is the show's creator and host. Each episode is about second-hand fashion. We come at the subject from all sides. We discuss style, running a fashion business, the global second-hand industry, sustainability, and -- of course! -- the incredible stories behind our best vintage pieces, and why we choose second-hand first.
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