Sarah Ogden, Chief Client Officer Europe at Zeno Group, joins Tony Garner to share 25 years of agency leadership insights for this episode of PR in the Real World. They cover what makes teams thrive, why AI threatens junior PR roles, the behavioural science underpinning great communications, and Zeno's Clarity 2030 research — revealing that 72% of comms leaders expect greater influence by 2030, but only 29% feel ready. Essential listening for PR professionals navigating a rapidly changing industry.Links and ReferencesZeno Clarity 2030 - https://clarity2030.zenogroup.com/ Hosted on Acast. See acast.com/privacy for more information.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from PR in the Real World
The Case for PR at the Top Table with CIPR President Farzana Baduel
Why Judgement Beats Data in PR Measurement with Nik Pearson
Methodology and Mindsets with Shayoni Lynn
What Makes a Story Worth Printing with Richard Slater
Get summaries like this every morning.
Free AI-powered recaps of PR in the Real World and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.