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PR in the Real World: Daily Summaries Delivered
by Viva PR
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See acast.com/privacy for more information.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago42 min
Are Timesheets Really Worth It? With Andy West and Darryl Sparey
Can you run a profitable PR agency without timesheets? In our first ever PR in the Real World debate for AMEC Measurement Month, Darryl Sparey of Hard Numbers takes on agency adviser Andy West from West of Center. Darryl calls timesheets a “confection”, whilst Andy argues they are essential management data for spotting over-servicing, planning capacity and knowing when to hire. Expect Plato, Baudrillard, surprising agreement and a question every agency owner should ask: are you growing, or just getting busier? Hosted on Acast. See acast.com/privacy for more information.
- 2 weeks ago44 min
Why Local Papers Are Reaching Readers a Press Release Can't with Carl Hudspith
Carl Hudspith moved from a 19,000-circulation Lancashire paper to press officer at the National Farmers Union, and now runs media relations for the University of Lancashire (formerly UCLan). He talks to Tony Garner about why farmers became better storytellers than the institutions representing them, how local papers and social media now reach readers a press release can’t, and why Clarkson’s Farm succeeded where years of NFU campaigning on bovine TB could not. A conversation on journalism, local news and reputation. Hosted on Acast. See acast.com/privacy for more information.
- Oct 5, 202633 min
Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson
Victoria Tomlinson, founder of Next-Up and former founder of Northern Lights PR, joins Tony Garner on PR in the Real World to explain why PR has never managed its own PR, after thirty years running her own agency. They cover why "we want awareness" is the wrong brief, what owning a target really means for a boardroom seat, how AI is making credibility harder to prove, and the case for rethinking retirement in her new book, Expiry Date Never. Essential listening for PR and comms professionals.Expiry Date Never: Age is the New Superpower - https://expirydatenever.co.uk/ Next-Up - https://www.next-up.com/ Hosted on Acast. See acast.com/privacy for more information.
- Sep 21, 202650 min
Why AI Should Be Treated as a Stakeholder with Stuart Bruce
Stuart Bruce, self-styled PR futurist and joint CEO of Purposeful Relations, joins Tony Garner on PR in the Real World to explain why AI has become the world's biggest reputation management engine. They unpack generative engine optimisation, the three factors shaping AI answers – recency, relevance and reputation – why crisis plans must treat AI as a stakeholder, and the story of helping now-PM Andy Burnham find his social media voice. Essential listening for PR and comms professionals. Hosted on Acast. See acast.com/privacy for more information.
- Sep 7, 202627 min
The Case for PR at the Top Table with CIPR President Farzana Baduel
Why are organisations with talented PR teams still ending up in reputational crisis? Farzana Baduel has the answer, and she sees it play out every week on BBC Radio 4.Farzana - founder of Curzon PR, CIPR president, Oxford Saïd Business School resident PR expert, and co-host of BBC Radio 4's When It Hits the Fan - joins PR in the Real World to explore why this is the most consequential moment in PR's history.She unpacks AI's real impact on the profession, why PR professionals are 'diagonal thinkers' who belong in the boardroom, and why the crises organisations find themselves in are so often avoidable. Hosted on Acast. See acast.com/privacy for more information.
- Aug 24, 202639 min
Why Judgement Beats Data in PR Measurement with Nik Pearson
In this episode of PR in the Real World, Tony Garner talks to Nik Pearson, who leads corporate communications and external affairs across Europe for Honda, about earning a seat at the table in PR. They discuss sharing downside risk, using the AMEC framework and judgement over data in measurement, and building trust across multinational comms teams. Nik also reflects on his move from Toyota dealerships into leadership, and what makes an inclusive, high‑trust culture. Hosted on Acast. See acast.com/privacy for more information.
- Aug 10, 202645 min
Methodology and Mindsets with Shayoni Lynn
Behavioural science is one of the most talked-about, and least understood, areas in PR. Shayoni Lynn, founder of behavioural science consultancy Lynn, joins Tony Garner on PR in the Real World to separate evidence from hype. She explains why diagnosis must come before intervention, how her team's research and randomised control trials shaped Welsh Government's 20mph campaign, and why protecting behaviours matters as much as creating them. Practical advice for teams of any size on building behavioural capability. Hosted on Acast. See acast.com/privacy for more information.
- Jul 27, 202641 min
What Makes a Story Worth Printing with Richard Slater
Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why AI-written press releases are instantly spotted, and how to craft a story worth printing. From newsroom instincts to judging a 1,000-strong awards night, Richard shares practical tips on pitching, storytelling, media relations and award entries that PR and marketing professionals can use today. Hosted on Acast. See acast.com/privacy for more information.
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About PR in the Real World
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See acast.com/privacy for more information.
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Frequently Asked Questions
What is Podzilla's PR in the Real World daily summary?
It's a free AI-powered email that summarizes new episodes of PR in the Real World as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does PR in the Real World release new episodes?
PR in the Real World publishes biweekly. Our AI generates a summary within hours of each new episode.
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PR in the Real World covers topics including Business, Marketing, Management. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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