Adapting Marketing to PLG companies with Ivanha Paz from Jam

How did Jam grow to +90K users? Steve and Ivanha (Founding Marketer for Jam) discuss PLG from a product marketing perspective. Explore how PLG is reshaping marketing tactics to stand out in a saturated SaaS market. Resources: Ivanha Paz LinkedIn. Jam Website. Steve Baltodano LinkedIn. We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.