Open Houses That Work

Nobody showed up to an open house in one of Tampa's most desirable neighborhoods, twenty signs out, all the "right" moves made, and still crickets. That post kicked off a real conversation about what open houses actually take to work right now. James Shaw breaks down Shift's seven levels of open houses, from a basic yard sign all the way to coordinating multiple open houses in the same area on the same day, and challenges agents to stop settling for level one or two effort in a market that demands level seven. Agents share exactly what's working, calling agents who've sold nearby homes for buyer leads, teaming up with lenders to source buyers, reverse prospecting inside the MLS, virtual walkthroughs that drive traffic to the real thing, and multi-agent open house tours with raffle prizes that turned zero traffic into real showings. The takeaway is simple but uncomfortable: it's not that open houses stopped working, it's that ordinary effort stopped being enough.Aired on September 21, 2026The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift.James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support.JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDailyReady to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com