Pitchfork Economics with Nick Hanauer

Gouged: How Big Tech Reinvented the Rip-Off (with Lindsay Owens)

September 22, 2026·46 min
Episode Description from the Publisher

For 150 years, the price tag made a simple and universal promise: the price you saw was the price everyone saw. Now, that promise is disappearing. This week, Lindsay Owens, President and CEO of the Groundwork Collaborative returns to discuss her new book, Gouged: The End of a Fair Price — And What That Means for Your Wallet. She explains how corporations are using algorithms, personal data, and AI to figure out not what something costs, but how much you personally are willing to pay. From Instacart’s grocery experiments to the coming world of AI shopping agents, the conversation asks a basic question: If nobody knows what the real price is, can markets actually work the way we’re told they do?  Lindsay Owens, PhD, is the President and CEO of Groundwork Collaborative, an economic policy think tank focused on corporate power, prices, and an economy that works for workers and families. She is also the author of Gouged: The End of a Fair Price — And What That Means for Your Wallet. Social Media: @lindsayowens.bsky.social @groundwork.bsky.social @lindsayowensphd  @groundworkcollab @owenslindsay1 @Groundwork Further reading:  Gouged: The End of a Fair Price—and What That Means for Your Wallet “Same Cart, Different Price: Instacart’s Price Experiments Cost Families at Checkout” When the Invisible Hand Becomes An Algorithm with Lindsay Owens How Outsized Corporate Profits Raised Prices with Lindsay Owens Website: http://pitchforkeconomics.com Facebook: Pitchfork Economics Podcast Bluesky: @pitchforkeconomics.bsky.social Instagram: @pitchforkeconomics Threads: pitchforkeconomics TikTok: @pitchfork_econ YouTube: @pitchforkeconomics LinkedIn: Pitchfork Economics Twitter: @PitchforkEcon, @NickHanauer Substack: The Pitch Nick’s Substack: NickHanauer.Substack.com 

Podzilla Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of Pitchfork Economics with Nick Hanauer and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.