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by Adriano Ariganello | Pesto Comics
Writing and crowdfunding action-filled indie comics for pulp genre junkies. Strategies and methods for successful campaigns within -- plus sneak previews for upcoming projects! Published every Wednesday! pestocomics.substack.com
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Live from San Diego, I have some quick reflections after a short preview night experience at SDCC.00:00 Intro00:35 San Diego as a Meeting Place01:34 Don't Quit Your Day Job03:04 San Diego as a Respite03:50 Wrap-Up==See everything Pesto Comics has to offer at https://pestocomics.com==Check out all the comics and books coming from Adriano and Pesto Comics!In Comic Shops:-----------------------------------FROM PARTS UNKNOWN #1-3 (of 5)In Stores NOW!FROM PARTS UNKNOWN #4 (of 5)On-Sale 08/05FROM PARTS UNKNOWN #5 (of 5)FOC 08/10 | On-Sale 09/09SNIP #1 (of 5)LOCAL COMIC SHOP DAY EARLY RELEASE VARIANTFOC 08/17 | On-Sale 09/26Kickstarter Comics:-------------------------------NKW3 #3On Kickstarter - LIVE NOW!https://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Augusthttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Septemberhttps://bit.ly/cf1comicBooks:-----------SWITCH/RESTARTOn Backerkit (Printopia!) - Septemberhttps://bit.ly/switchrestartLEO LUCAS #1-3 (Backlot Babylon, The Price of Fame, Cult of Glamour)On Kickstarter - Novemberhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---Find Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
No one understands you, but I do...00:00 Introduction00:21 San Diego Comic-Con02:27 Whiplash05:22 The Comics Community Sphere06:28 Thanks==See everything Pesto Comics has to offer at https://pestocomics.com==Check out all the comics and books coming from Adriano and Pesto Comics!In Comic Shops:-----------------------------------FROM PARTS UNKNOWN #1-3 (of 5)In Stores NOW!FROM PARTS UNKNOWN #4 (of 5)On-Sale 08/05FROM PARTS UNKNOWN #5 (of 5)FOC 08/10 | On-Sale 09/09SNIP #1 (of 5)LOCAL COMIC SHOP DAY EARLY RELEASE VARIANTFOC 08/17 | On-Sale 09/26Kickstarter Comics:-------------------------------NKW3 #3On Kickstarter - LIVE NOW!https://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Augusthttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Septemberhttps://bit.ly/cf1comicBooks:-----------SWITCH/RESTARTOn Backerkit (Printopia!) - Septemberhttps://bit.ly/switchrestartLEO LUCAS #1-3 (Backlot Babylon, The Price of Fame, Cult of Glamour)On Kickstarter - Novemberhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---Find Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
A mid-year review of Pesto Comics covering three business pillars: direct market, crowdfunding, and books, plus plans for the back half of 2026.00:00 Introduction01:15 Pillar 1: Direct Market04:29 Pillar 2: Crowdfunding08:34 Pillar 3: Books10:02 The Lesson of the first half of 202612:05 Looking Ahead: Second Half of 202616:37 Digital Strategy17:29 Outside Comics18:39 Wrap-Up==See everything Pesto Comics has to offer at https://pestocomics.com==Check out all the comics and books coming from Adriano and Pesto Comics!In Comic Shops:-----------------------------------FROM PARTS UNKNOWN #1-3 (of 5)In Stores NOW!FROM PARTS UNKNOWN #4 (of 5)On-Sale 08/05FROM PARTS UNKNOWN #5 (of 5)FOC 08/10 | On-Sale 09/09SNIP #1 (of 5)LOCAL COMIC SHOP DAY EARLY RELEASE VARIANTFOC 08/17 | On-Sale 09/26Kickstarter Comics:-------------------------------NKW3 #3On Kickstarter - LIVE NOW!https://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Augusthttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Septemberhttps://bit.ly/cf1comicBooks:-----------SWITCH/RESTARTOn Backerkit (Printopia!) - Septemberhttps://bit.ly/switchrestartLEO LUCAS #1-3 (Backlot Babylon, The Price of Fame, Cult of Glamour)On Kickstarter - Novemberhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---Find Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Naked Kaiju Woman is finally live on Kickstarter as a Kickstarter-exclusive series, with issue #3 kicking off a new direction that expands the kaiju lore as Sally and Claire’s island vacation goes off the rails. 00:00 Introduction00:27 The Story Behind Naked Kaiju Woman01:43 Future Plans & Expanding the Universe02:53 The Story So Far04:26 Variant Covers06:07 Shipping & Fulfillment07:22 Digital Tiers 07:47 Pesto Comics Catalog & Kickstarter Exclusives08:39 Thanks==Check out all the comics and books coming from Adriano and Pesto Comics!In Comic Shops:-----------------------------------FROM PARTS UNKNOWN #1-2 (of 5)In Stores NOW!FROM PARTS UNKNOWN #3 (of 5)On-Sale 07/08FROM PARTS UNKNOWN #4 (of 5)FOC 07/06 | On-Sale 08/05FROM PARTS UNKNOWN #5 (of 5)FOC 08/10 | On-Sale 09/09SNIP #1 (of 5)LOCAL COMIC SHOP DAY EARLY RELEASE VARIANTFOC 08/17 | On-Sale 09/26SNIP #1 (of 5)FOC 09/07 | On-Sale 10/07Kickstarter Comics:-------------------------------NAKED KAIJU WOMAN #3On Kickstarter - Live NOW!https://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Augusthttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Septemberhttps://bit.ly/cf1comicBooks:-----------LEO LUCAS #1-3 (Backlot Babylon, The Price of Fame, Cult of Glamour)On Kickstarter - Novemberhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---See everything Pesto Comics has to offer at https://pestocomics.comFind Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Do you want the latest on Pesto Comics without listening to me ramble?https://pestocomics.kit.comSign up now and get a special secret reward for NKW#300:00 Pesto Comics: Behind the Pages and Reach00:51 What I'm Most Proud Of: The Website01:31 Getting Out There: In-Person Events02:17 The Pesto Comics Roadshow03:11 Free Comic Book Day & The Silver Snail03:57 Local Comic Shop Day & SNIP #105:15 New Readers & Fans Newsletter06:44 Wrap-Up & NKW #3==Check out all the comics and books coming from Adriano and Pesto Comics!In Comic Shops:-----------------------------------FROM PARTS UNKNOWN #1-2 (of 5)In Stores NOW!FROM PARTS UNKNOWN #3 (of 5)On-Sale 07/08FROM PARTS UNKNOWN #4 (of 5)FOC 07/06 | On-Sale 08/05FROM PARTS UNKNOWN #5 (of 5)FOC 08/10 | On-Sale 09/09SNIP #1 (of 5)LOCAL COMIC SHOP DAY EARLY RELEASE VARIANTFOC 08/17 | On-Sale 09/26Kickstarter Comics:-------------------------------NAKED KAIJU WOMAN #3On Kickstarter - Launching NEXT TUESDAY June 30thhttps://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Augusthttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Septemberhttps://bit.ly/cf1comicBooks:-----------LEO LUCAS #1-3 (Backlot Babylon, The Price of Fame, Cult of Glamour)On Kickstarter - Novemberhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---See everything Pesto Comics has to offer at https://pestocomics.comFind Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Hello and welcome to Pesto Comics.My name’s Adriano -- I’m the writer, publisher, producer, and the guy who pulls these teams together to make sure you get awesome comics on your shelves and in your mailbox as frequently as I can possibly make happen.We’re just about to launch our latest campaign with Naked Kaiju Woman #3, which will be our 13th Kickstarter campaign.Beginner vs. Intermediate: The Path Gets MurkyI’m not quite a beginner, but I certainly don’t feel anything like an expert.I feel like I have so much to learn -- not just with crowdfunding and creating comics and writing and working with artists, production designers, letterers, and colorists from all over the world, but also managing all of that, the business financials, all the different plates I have to keep spinning.The more I learn about how a business works, how a comics business in particular works, and the differences between the direct market and crowdfunding -- you can imagine how all of this starts to get a little overwhelming and a little confusing.So I find myself pining for the days when I was a beginner -- just a little bit.The path was a lot easier to find. “How do I start? How do I get into this?” That seems to be the question most people have.I didn’t make it out to the East Coast this year, which I’m hoping to do next year. But since I was stuck here in Toronto, it turned out to be a little fortunate -- I was able to do the show at Gotham Central.I had a lot of fun there, and one of the questions I got more than a couple of times was, “How do I get started?”And I feel like that’s the easiest question of all to answer, and the answer is: go do it. Go try.There are so many tutorials, so many books, so much information for someone at the beginner level who has no idea where to start. It’s not as daunting as it may seem.Now with everyone having a course, everyone having something to share, and everyone building that “I made it one step up, so let me tell you how” content -- there’s more than enough beginner-level material out there.If you’re struggling to start, you should not have a problem doing so.The challenge comes when you’re an intermediate, because now the path isn’t so clear.When you’re a beginner, broad concepts are very useful -- just having an idea of “I did A, then B, then C, then D.” But once you’re at that intermediate level, things get a little more murky.Now you have to start looking at branches. Just like all the different plates I’m spinning -- at the intermediate level, you have to start focusing on each individual plate and how that all works.And the thing with that is -- there’s not that same glut of material out there. There’s not so much you can learn just by taking a course, picking up a book, or watching a tutorial.You have to figure it out a lot of times in trial by fire. You figure it out through experience.And the one quote I love about experience -- because I’ve found it to be very true -- is that experience is the most expensive education.You have to go out, try, learn, fail, and then try again. It’s the most expensive way of doing it.Learning from MistakesI have an unfortunate example of that.As I’ve gone to print-on-demand for the prose books I’ve been putting together -- including Big Smoke Pulp -- one of the things I found at the reprint of Volume One is that some of the formatting just didn’t go exactly right.Now I have a bunch of copies that are burnt and have to be resent to backers.It’s an expensive lesson, and something I’m happy to make sure doesn’t happen again. The books look great otherwise, but those copies are absolutely unreadable -- so now there are dozens of books that have to be reprinted, resent, and repaid for.That’s something a tutorial wouldn’t have shown me -- that yes, three out of four books are formatted perfectly, but this fourth one just decided it didn’t want to line up right.Even though the digital proofs looked good, I didn’t get a physical proof. That’s my mistake.I should have left more lead time to make sure I had the physical book in hand before it went out to folks.I didn’t want to delay fulfillment any longer, so I sent it out -- and now I have a bunch of disappointed backers.Fortunately, the main book ended up fine, so the majority of backers didn’t have this problem. But there’s a handful who received the paperback version of Big Smoke Pulp Volume One who are very upset with me.We’re going to fix that. We’re going to get the proper books out to all those people.I just wanted to share this because it’s something you wouldn’t have learned at a beginner level. You may have learned formatting basics -- but those little things are things you just don’t learn until you’re in it.Navigating the Intermediate Level</p
One of the biggest communal experiences in the world is here starting today. What can comics do to replicate the same level of hype and excitement?00:00 What Could've Been01:08 Ticket Prices Are Untouchable01:53 Watching at Fan Fest02:18 What's the World Cup of Comics?02:42 San Diego Comic-Con as the Closest Equivalent03:49 Fragmented Conventions04:34 Fandom Is Fandom05:13 Go Canada Go==Check out all the comics and books coming from Adriano and Pesto Comics!Direct Market Comics:-----------------------------------FROM PARTS UNKNOWN #1 & 2 (of 5)IN STORES NOW!FROM PARTS UNKNOWN #3 (of 5)IN STORES - Wednesday July 8thFROM PARTS UNKNOWN #4 (of 5)Available for Pre-Order until Monday July 6thIn Stores - Wednesday August 5thFROM PARTS UNKNOWN #5 (of 5)Available for Pre-Order until Monday August Kickstarter Comics:-------------------------------NAKED KAIJU WOMAN #3On Kickstarter - Junehttps://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Augusthttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Septemberhttps://bit.ly/cf1comicPRIME CUT #1 & 2On Kickstarter - TBDhttps://bit.ly/prime1comicBooks:-----------The 1920's Hollywood Noir Novella Series:BACKLOT BABYLON, THE PRICE OF FAME & CULT OF GLAMOUR (LEO LUCAS #1-3)On Kickstarter - This Summerhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---See everything Pesto Comics has to offer at https://pestocomics.comFind Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Trying to grow while the headwinds push you back. 00:00 Introduction00:40 The Direct Market Pipeline01:32 Financing & Paying Artists02:12 Seeking a Government Loan03:04 Naked Kaiju Woman Flagged as Explicit04:46 Kickstarter Policy Changes05:19 Commitment to NKW & Future Plans==Check out all the comics and books coming from Adriano and Pesto Comics!Direct Market Comics:-----------------------------------FROM PARTS UNKNOWN #1 (of 5)IN STORES NOW!FROM PARTS UNKNOWN #2 (of 5)IN STORES NOW!FROM PARTS UNKNOWN #3 (of 5)Available for Pre-Order until Monday June 8thIn Stores - Wednesday July 8thFROM PARTS UNKNOWN #4 (of 5)Available for Pre-Order until Monday July 6thIn Stores - Wednesday August 5thKickstarter Comics:-------------------------------NAKED KAIJU WOMAN #3On Kickstarter - Junehttps://bit.ly/nkw3SNIP #3, 4 & 5On Kickstarter - Julyhttps://bit.ly/snip3CRIMSON FRONTIER #1 & 2On Kickstarter - Augusthttps://bit.ly/cf1comicPRIME CUT #1 & 2On Kickstarter - TBDhttps://bit.ly/prime1comicBooks:-----------BACKLOT BABYLON (LEO LUCAS #1)On Kickstarter - Octoberhttps://bit.ly/backlotbabylon==This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com---See everything Pesto Comics has to offer at https://pestocomics.comFind Adriano on social media:https://www.instagram.com/pestocomics/https://bsky.app/profile/pestocomics.bsky.socialhttps://x.com/pestocomicshttps://www.tiktok.com/@pestocomicsSee more from Adriano on the Instant Ink Comic Book Podcast every week: https://www.youtube.com/@InstantInkPodcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Writing and crowdfunding action-filled indie comics for pulp genre junkies. Strategies and methods for successful campaigns within -- plus sneak previews for upcoming projects! Published every Wednesday! pestocomics.substack.com
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