Building the Chain: How to Turn Business Knowledge into Top-Level Analysis

This episode follows up on our recent Business in the Real World assessment. It’s a focused look at how to turn good knowledge into great analysis — the difference between explaining what a business does and showing why it matters. Dom revisits key questions from the paper, using real student examples from Fone Ltd, Suheila Web Design, TradeUp, and Amelia’s Phone Repair Shop to explore how to build stronger reasoning. The episode introduces the Chain Builder — Because, Leading to, Therefore —...