#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen...