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Paper Talk: Daily Summaries Delivered
by Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom
The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe. Soon after, our commitment to sharing knowledge grew even stronger, giving rise to a weekly podcast featuring leaders and artists from both within and beyond our community. Alongside this, we introduced online education programs like the Paper to Profits Program and Paper X Talk lecture series, dedicated to nurturing paper flower entrepreneurs. Our continuous growth prompted the natural evolution of our name, moving from The Paper Florists Collective to the unified identity of Paper Talk across all platforms. In 2023, Sara joined us as a new co-host alongside Quynh and Jessie. Throughout these changes, our unwavering mission remains steadfast: to foster creativity, connections, and growth as artists, makers, and entrepreneurs, united by the love for paper flowers.
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- Today39 min
Ep 203: You Already Know Your Purpose: Finding the Words for It with Catherine Lash
What if your purpose is not something you need to find, but something you already live every day without the words for it? This week, co-host Jessie Chui introduces a guest who changed the way she understands her own work: Catherine Lash, a writer, speaker, and workshop host who helps people reconnect with what genuinely drives them. Catherine shares the surprisingly simple process behind her Artist Statement of Purpose workshop, why it takes only about ten minutes to reach your purpose, and why she turned a $1,200, eight-week program into a one-hour workshop that anyone can access. She shares her path, from wedding photographer to producing a wedding show for 19 years, nearly losing everything while chasing trends that weren't true to her, and stripping her business back to its foundation. Along the way, she created her own paper flower installation to hold on to who she was. "Everybody has a purpose. You feel it, you live it, you actually just don't have the words for it." - Catherine Lash We talk about the difference between an artist statement and a purpose statement, why fulfillment happens only when you put your purpose into the world, how knowing your purpose helps you say no, and how to stop comparing yourself on Instagram. Catherine also challenges the three of us to find a collective purpose for Paper Talk and our Mastermind. Timestamps: 00:28 Welcome Catherine Lash 00:49 How Jessie discovered Catherine's workshop 03:26 Why your why changes from season to season 04:11 Purpose should be accessible to everyone, and all you need is a pen and paper 07:58 Fulfillment: why purpose must be delivered to someone else 09:23 How Catherine found her own purpose 12:08 Losing herself, nearly going bankrupt, and stripping back to the foundation 13:48 The Paper Flower Project 19:20 A challenge: finding a collective purpose for Paper Talk and the Mastermind 20:13 Why a simple process still needs time and guidance 24:19 Artist statement vs. purpose statement 25:35 Catherine's workshops for artists, individuals, and groups 28:19 Using your purpose to decide when to say no 28:50 Social media, comparison, and coming back to your foundation 31:24 What is in our shopping carts 38:36 Thank you and goodbye About Catherine Lash: Catherine supports individuals through her workshops, as a writer and speaker, reconnecting with what genuinely drives them- their purpose- enabling them to create greater meaning, make a positive impact, and maintain their authenticity. Through her proven methodology, Catherine is able to take her audiences from purpose as something abstract to something human-sized and deeply personal that they can put into action for individual and collective well-being and flourishing. Her workshops run every month for individuals, and she hosts private workshops for social groups, community organizations, and corporate teams to build deeper connections within the group so they can keep evolving as they work toward a collective purpose. She also loves making paper flowers! Learn more about Catherine and her Lead with Purpose workshops here: https://www.catherinelash.com/registration and follow her on Instagram as <a href="https://www.instagra
- 2 weeks ago27 min
Ep 202: "I Have a Business Name, Now What?" How Two Paper Flower Artists Built Their Businesses Together with Cher Lutz and Sandy Goetz
What happens when an online community finally meets in person? In this episode, Quynh, Jessie, and Sara welcome two members of the Paper to Profits Mastermind, Cher Lutz and Sandy Goetz, who joined us for our first in-person retreat in Seattle. We share our favorite moments from the weekend: a first night of wine, cheese, and easy conversation, practicing our elevator pitches over lunch (yes, even we were nervous), a charcuterie board activity that turned strangers into collaborators, and a dreamy afternoon among the dahlias with photographer Yvonne Wong. Then Cher and Sandy open up about why they keep coming back. Cher talks about finally finding people who understand the challenges of running a creative business. Sandy, now two and a half years into the Mastermind, names the one thing that changed everything for her: accountability. Without it, she says, she would still be asking, "I have a business name, now what?" "You've given me the confidence to put myself out there and make myself and my art known." - Sandy Goetz We also talk about why building structure is so hard when no one hands you a schedule, how three mentors can shorten your learning curve, and why our WhatsApp group chat has become everyone's favorite cheering section. Plus, what is in our shopping carts, including a cordless glue gun, a book about paper collage pioneer Mary Delany, and grow lights for Seattle's dark winters. Curious about the Paper to Profits Mastermind? Learn more at https://www.papertalkpodcast.com/mastermind. Learn more about Sandy Goetz and Cheramie Lutz: Sandy’s Instagram: @goetz_bespoke Sandy’s Website: Goetz Bespoke Cheramie’s Instagram: @withlovecheramie Timestamps: 00:28 Welcome Cher Lutz and Sandy Goetz 01:16 Favorite moments from the Seattle Mastermind retreat 06:53 Why Cher and Sandy have stayed with the Mastermind 10:39 Accountability goes both ways: mentors as coworkers 12:33 Looking outside your niche and getting three perspectives 14:07 Where Sandy would be without the Mastermind 14:50 Building structure when no one gives you a schedule 18:19 Cheering each other on in the group chat 20:40 What would make the Mastermind even better? 21:47 What is in our shopping carts 27:24 Thank you and goodbye What's In Our Shopping Cart: Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. Quynh: Sansi Grow Light https://a.co/d/01fXxqfi Jessie: KT Tape Sara: Vivaia Round-Toe Stretchy Wool Knee-High Boots (Filipa) <span style="font-weight:
- 4 weeks ago38 min
Ep 201: Rapid-Fire Q&A: Paychecks, Paper Sources, and Permission to Be an Artist
For the first time in nine seasons, we are turning the mic over to you! In this rapid-fire Q&A, Quynh, Jessie, and Sara answer questions sent in by listeners, Mastermind participants, and friends. We talk about what we wish we knew before going full time with our art, whether you need to be "artsy" to become a paper flower artist, and exactly where we buy our crepe paper and cardstock in the US and Canada. "The thing I wish I knew before I went full time is that I'm allowed to do it." - Sara Then we get honest about money: our worst paid and highest paid jobs, from a $1 flower order that ended in a complaint to a $70,000 production job that tested every limit of Quynh's hands and timeline. Sara shares the business advice that changed everything (templates and passive income), Jessie reveals the unexpected tool she now brings to every workshop, and we close with the paper flower trends we are loving right now, plus what is sitting in our shopping carts. Have a question you want us to answer next? Submit it at papertalkpodcast.com. The form is right on the home page! Timestamps: 00:00 Welcome to our first ever rapid-fire Q&A 01:15 What is one thing you wish you knew before going full time with your art? 03:57 Do you have to be artsy to be a paper flower artist? (Jessie) 05:30 Where do you buy your paper? Our crepe paper and cardstock sources 09:28 Worst paid job ever vs. highest paid job ever 18:16 The best piece of business advice Sara ever got 19:35 What did you buy with your first paycheck? 21:50 A tool Jessie never expected to fall in love with 23:27 A skill outside of paper flowers Quynh wishes she had time to learn 24:22 Do I have to show my face on Instagram? (Sara) 25:42 Paper flower trends we are loving right now 31:13 What is ahead for Season 9, and how to submit your questions 31:50 What is in our shopping carts What's In Our Shopping Cart: Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. Quynh Conversation: How to Connect with Anyone & Make Every Interaction Count by Vanessa Van Edwards Jessie: Dragon Touch / I ended up buying a 15” Skylight Listen and Subscribe: Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don't forget to subscribe and leave us a review! It helps other paper flower artists find our community. #PaperFlowers #PaperFlowerBusiness #PaperTalkPodcast #PaperFlowerArtist #CrepePaperFlowers #HandmadeBusiness #PaperFlowerCommunity #SmallBusinessPodcast #ArtPodcast
- Sep 24, 202624 min
Ep 200: Celebrating 200 Episodes and Kicking Off Season 9
It's here, Episode 200. Quynh Nguyen, Jessie Chui, and Sara Kim kick off Season 9 of Paper Talk Podcast by pausing to celebrate a milestone eight years in the making, and to tell you exactly why we’re devoting this whole season to celebrating your wins. We take a trip back to where it all started, a paper flower masterclass in Seattle in April 2018, where makers flew in from all over the world just to make paper flowers together in person. That single weekend became the reason Quynh and Jessie wanted a way to stay connected between workshops, and Paper Talk Podcast was born, with the name itself coming from a suggestion by Jessie's husband, Warren. We also look back on original co-host Priscilla Clearfield, who was part of the show from Episode 1, and reflect on the two years since Sara Kim joined full-time as a host. We share our favorite memories across 199 episodes, from checking back in with returning guests to see how their businesses evolved, to Sara's own path from three-time guest to co-host. We also open up about our Paper Talk Mastermind retreat, where members met in person for the first time after a year of meeting online, and talk about why that kind of community, geeking out over a shared, sometimes lonely, creative business, is at the heart of what we’ve built. "I hope our podcast really brings in that coworker feeling in the background, talking about the logistics of business. Sometimes it's a little venting, sometimes it's a little celebrating our achievements." - Sara This season is all about celebrating wins, the big ones and the small ones. You can now submit your own art or business questions at papertalkpodcast.com for a new rapid-fire Q&A segment throughout the season. And we will end every episode with a new closing question: what's in your shopping cart right now? Timestamps: 0:01 – Welcome to Season 9 and the Episode 200 milestone 0:46 – The origin story: a 2018 paper flower masterclass in Seattle 2:37 – How the podcast got its name, with help from Jessie's husband Warren 3:41 – Original co-host Priscilla, and two years of Sara as a host 6:05 – Announcing the Season 9 theme: celebrating small and big wins 6:34 – New segment alert: submit your questions for a rapid-fire Q&A 8:17 – Favorite memories from 199 episodes 11:26 – Reflecting on the Paper Talk Mastermind retreat 18:31 – A look ahead at Season 9 20:18 – Introducing the new closing question: what's in your shopping cart? What's In Our Shopping Cart: Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. Jessie: A Foamworks foam board cutter, for mounting 24x36 inch prints ahead of her November show Sara: This matching bridal party pajama set from a brand she recently discovered Quynh: The Midori undated 2027 planner, as she considers a switch from her longtime Hobonichi Listen and Subscribe: Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don't forget to subscribe and leave us a review! It helps other paper flower artists find our community. #PaperFlowers #PaperFlowerBusiness #PaperTalkPodc
- Jul 30, 202625 min
Ep 199: Community, Connection & What We Learned This Season
Quynh, Sara, and Jessie close out Season 8 of Paper Talk Podcast with a heartfelt recap of their favorite guests, paper flower business lessons, and news on Episode 200. It's officially a wrap on Season 8, the longest season Paper Talk Podcast has ever recorded at 25 episodes! In this finale, hosts Quynh Nguyen, Sara Kim, and Jessie Chui sit down to reflect on the season's theme of community, revisit their favorite guest conversations about building a paper flower business, and share what's coming for Season 9, including the Paper Talk Mastermind and a giveaway to celebrate Episode 200. "I think the longer you're in this community, just like any other community, there's always a rotation of people. It's always interesting to me, as to why people start what they do and then also leave what they do." — Jessie What You’ll Hear in this Episode: Why "community" became the throughline of Season 8, and how it evolved into something bigger than they expected Sara's favorite episode of the season, with guest Margie, on "It's Okay to Walk Away" (Episode 190), and what it taught them about burnout and the reality of running a paper flower business Jessie's favorite conversations with paper flower artists who became mothers this season, including Poy T. Granati, Laura Richey, and Carissa Wu, and how each of them redesigned their business around motherhood Quynh's highlights: the legacy of Aleene's Tacky Glue with guest Tiffany Windsor, and floral mechanics with Hitomi Gilliam A first look at Season 9 and the Episode 200 giveaway launching in September Updates on the Paper Talk Mastermind, including the upcoming retreat and how to join the waitlist The Best Thing We Bought that Bring Us Joy Quynh: TRX straps Jessie: TSN Subscription Sara: Trader Joe’s Striped Mini Canvas Tote Bag Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins in August. Get on the Waitlist! ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. K
- Jul 16, 202626 min
Ep 198: Inside the Mastermind: The Long Game of Building an Art Business
Quynh, Jessie, and Sara go behind the scenes of their paper flower mastermind, sharing what three cohorts have taught them about accountability, imposter syndrome, and building a creative business for the long haul. In this episode, Quynh, Jessie, and Sara step away from guest interviews to talk directly to you about something they don’t often unpack on the podcast: their mastermind community, Paper to Profit, and what running it for three cohorts has taught them about what it actually takes to build a paper flower business that lasts. They talk candidly about the difference between making art and selling art, why their members today struggle with too much information instead of too little, and why accountability and community consistently move the needle more than any single tactic. Sara and Jessie share what it’s like watching members go from afraid to even say “I’m an artist” out loud to confidently running their first workshops and sales. "It's so easy to sit and think and not do anything about it. Our purpose in the mastermind is to motivate you, to keep you accountable, to be your cheerleaders." - Jessie on accountability The hosts also get real about the timeline. Referencing recurring guest Poy T. Granati’s three-year pursuit of a Hermès collaboration, and their own decade-plus journey building Paper Talk into a top-ranked podcast, Quynh and the team make the case that meaningful creative businesses are built slowly, with consistent effort, not overnight virality. They close with details on their next mastermind cohort opening September 8th (sign-ups open in August) and their upcoming August retreat in Seattle, which includes a visit to the Seattle wholesale flower market and the flower fields of Mount Vernon and Skagit Valley. As always, the episode wraps with the hosts’ current favorite things, including Quynh’s new obsession with her Oura ring, Jessie’s discovery of a product that saves her from uncomfortable leaks, Sara’s long-overdue investment in real running shoes. The Best Thing We Bought that Bring Us Joy Quynh: Get 10% off of the Oura Ring 5 Jessie: Uresta Bladder Support for Women Sara: Hoka Running Shoes Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins in August. Get on the Waitlist! ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a
- Jul 2, 202630 min
Ep 197: Our Current Projects: Museum Walls, Solo Shows, and Day of the Dead Paper Flowers
Quynh, Jessie, and Sara share what's next in their paper flower careers: a museum wall installation at the San Diego Natural History Museum, Jessie's first solo gallery show, and a Day of the Dead paper flower headpiece workshop in Mexico City with Hitomi Gilliam. Season 8 is winding down and episode 197 finds Quynh Nguyen, Jessie Chui, and Sara Kim catching each other up on the biggest paper flower projects shaping their year, projects that show just how far paper flower artistry can travel: from a museum lobby in San Diego, to a gallery wall in Richmond Hill, to a Day of the Dead parade in Mexico City. Sara opens with the story behind her wall installation at the San Diego Natural History Museum, a donor recognition piece built entirely from paper flowers representing California native plant species. She walks through the unexpected origin (a workshop attendee who later became the project's champion), the scientific accuracy required by the museum's in-house botanists, and the award she won at the California Native Plant Society show along the way. "Workshops are so important. It's not just about teaching, although yes, that's fun too. It's actually a way to network while you're getting paid.”— Sara Jessie shares the news of her first solo exhibition, opening this fall at the Richmond Hill Cultural Center gallery. She and Quynh dig into the realities most paper flower artists never talk about out loud: gallery wall mounting systems, the true cost of framing large-format paper art, UV-protective glazing, and the emotional weight of deciding whether to sell one-of-a-kind sculptural pieces. Quynh closes with a look at her packed travel and teaching calendar, including a return to Snow Farm to teach the life cycle of dahlias in paper form, and a new international collaboration with renowned floral educator Hitomi Gilliam. The two are bringing their paper flower floral crown workshop to Mexico City for a Day of the Dead headpiece project, with plans to take the same workshop to Japan in 2027. “The more you share, the more people will learn about it and the more people will want to do it. And if you gatekeep things, it just doesn't grow as much.”— Quynh The Best Thing We Bought that Bring Us Joy Quynh: Whipped Feta Dip recipe Jessie: Herb and Garlic Philadelphia Cream Cheese with Poppyseed Bagel Sara: Red kiwifruit and Kesar mangoes from Trader Joe’s Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins soon. ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps ot
- Jun 18, 202653 min
Ep 196: How to Land Corporate Workshop Clients (and Why It Took Three Years to Book Hermès) with Poy T. Granati
Poy T. Granati of Summer Space Studio returns to Paper Talk Podcast for her third appearance, joining co-hosts Quynh Nguyen, Jessie Chui, and Sara Kim. If you have followed Paper Talk for a while, you will recognize Poy from Episode 8, where we first introduced her, and Episode 135, our Pinterest deep dive that is still one of our most referenced episodes for paper flower artists building organic traffic. This time she joins us from her new home in the Hudson Valley as a new mother. This conversation is the most honest one we have had about what it actually looks like to rebuild a creative business after motherhood. Poy walks us through the structural changes she made to Summer Space Studio: training two instructors to teach her workshops, narrowing her offerings to corporate workshops and brand partnerships, and using Pinterest batch-scheduling to keep her business visible during her hardest months. If you have ever wondered how to pitch corporate workshops as a paper flower artist, this episode is a masterclass. Poy shares the exact three-year follow-up email sequence that landed her a brand partnership with Hermès, breaks down the seven-follow-up rule, and explains how to tie your seasonal offerings to a brand calendar so your cold pitches feel relevant instead of random. She also gets into the corporate workshop markets most paper artists overlook: real estate buildings, breweries, residential properties, tech companies on LinkedIn, and team-building events at companies that have nothing to do with flowers. “I've been emailing Hermès for three years. Following up is the biggest part of not just getting clients, but getting comfortable talking about your offer.” - Poy The second half of the conversation moves to Substack for creative small business owners. Poy launched a new channel called Take Scenic Route, separate from Summer Space Studio, as a digital journal and creative outlet. She gets vulnerable about postpartum anxiety, the question she journaled at three in the morning that changed everything, and her dream of using Substack to build toward a tropical paper flowers book. Quynh shares her own Substack journey with Back to the Basic, and Jessie and Sara weigh in on how to add Substack to an existing creative business without doubling your workload. This is an episode for anyone in a season of figuring it out: new mothers returning to creative work, paper artists pitching corporate clients for the first time, and creative entrepreneurs wondering if their messy, unfiltered self is actually the version that connects. What You Will Hear in this Episode: Why time scarcity after motherhood can actually sharpen productivity and creative decision-making How Poy restructured her business to focus only on corporate workshops and brand partnerships The exact three-year follow-up cadence Poy used to land Hermès How to tie your seasonal offerings to a brand's calendar when cold pitching Why Pinterest batch-scheduling saved her business during early motherhood The two types of workshop clients and how to serve both How to use LinkedIn to find HR managers and book team-building gigs at tech companies Hidden corporate workshop markets: real estate, breweries, residential buildings, nursing homes Why Substack is a low-barrier alternative to Kajabi, Teachable, and Thinkific for creative entrepreneurs How to use Substack as a digital j
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About Paper Talk
The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe. Soon after, our commitment to sharing knowledge grew even stronger, giving rise to a weekly podcast featuring leaders and artists from both within and beyond our community. Alongside this, we introduced online education programs like the Paper to Profits Program and Paper X Talk lecture series, dedicated to nurturing paper flower entrepreneurs. Our continuous growth prompted the natural evolution of our name, moving from The Paper Florists Collective to the unified identity of Paper Talk across all platforms. In 2023, Sara joined us as a new co-host alongside Quynh and Jessie. Throughout these changes, our unwavering mission remains steadfast: to foster creativity, connections, and growth as artists, makers, and entrepreneurs, united by the love for paper flowers.
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