Brands Went Bankrupt Because of THIS

Jared Ward and Blair Forrest (AMZ Prep), break down the logistical failures of the "messiest Q4" in Amazon's history, where oversold AWD capabilities and frozen inventory led to massive losses and even bankruptcies. They talk about the "prisoner’s dilemma" of placement fees versus freight costs, revealing how floor loading and consolidation can slash shipping prices while maintaining a 2-day Prime experience. By exploring why omnichannel brands must move toward a centralized "cockpit" view of...