One More Time Podcast

Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280

August 31, 2026·1h 24m
Episode Description from the Publisher

He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the m...

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