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by OneMoreTime.FM
One More Time is the music business podcast for independent artists who treat their career like a business. Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you. Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook. Not for hobbyists.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago1h 27m
Music Publishing Is Boring. Not Understanding It Is Expensive ft. Jacob Paul (Kobalt/KOSIGN) #282
Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black box, and what to do this week if you've never registered a song. Apply to KOSIGN: https://form.typeform.com/to/B2K0IOEu Io Audio Technologies: https://ioaudiotech.com ...
- 2 weeks ago34 min
Physical Music Is BACK! Here's How to Start Selling This Week #281
Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week. Free Superfan Tracker (mentioned in the episode): https://onemoretime.fm/tracker Everything OMT: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm The Blue Room: https://discord.com/invite/rTAYsPcyEY Apply to be on the show...
- 3 weeks ago1h 24m
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280
He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the m...
- 4 weeks ago1h 35m
You Don't Need More Fans. You Need to Sell to Them Right. ft. Tim Weber (Grouped)
Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early. In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% mana...
- Aug 17, 20261h 19m
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278
Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time. In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actua...
- Aug 10, 202639 min
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277
About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you. In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an ed...
- Aug 3, 20261h 21m
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276
Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music. In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should...
- Jul 27, 202633 min
$0 to $100K in Music With No Label, No Hit, and No Luck #275
Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack. We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures. FREE: The Superfa...
About One More Time Podcast
One More Time is the music business podcast for independent artists who treat their career like a business. Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you. Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook. Not for hobbyists.
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