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- 1 weeks ago1h 11m
How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266
KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough. In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum. She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world a...
- 2 weeks ago1h 18m
How to Get Millions of Views on Music Content ft. Citizen the Artist #265
Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching. In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to hi...
- 3 weeks ago1h 27m
How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264
Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label. We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re...
- Apr 16, 20261h 11m
71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263
Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech. We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procr...
- Apr 9, 20261h 36m
The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #262
Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business. Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done...
- Mar 26, 20261h 20m
GaryVee’s Livestream Producer: The Indie Artist Livestreaming Blueprint ft. Courtney Knecht #261
In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists. In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans. If you’re an indie artist who w...
- Mar 19, 202627 min
The Truth About Making It In Music After 30 #260
If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages. We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIA...
- Mar 11, 20261h 4m
The Hitmaking Mindset Behind 18 Hot 100 #1s ft. Sean Garrett “The Pen” #259
Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list. In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most ...
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