One Chair Podcast

Bitcoin to $1 Million? Strive's CEO Says $250K Is Too Bearish

September 2, 2026·57 min
Episode Description from the Publisher

Is $250,000 Bitcoin actually too bearish?Matt Cole, Chairman & CEO of Strive, joins us to explain why he believes Bitcoin could be entering one of the most explosive macro setups in its history, with a path toward $500,000, $1 million and beyond.His thesis starts with a major shift happening beneath the surface: fiscal dominance, rising U.S. debt pressures, weakening control over long-term rates, and the possibility that the Fed or Treasury will ultimately be forced to inject liquidity back into the financial system.If that coincides with a sustained U.S. dollar bear market, Matt believes scarce assets could surge, and Bitcoin could reclaim its position as the market’s “fastest horse.”But Strive isn’t simply betting on higher Bitcoin prices.Matt breaks down how Strive is positioning ASST as an amplified Bitcoin vehicle, why the company could potentially deploy billions more into Bitcoin, and how SATA digital credit, amplification, warrants and its capital structure could accelerate that strategy.We also discuss the extraordinary battle developing between ASST short sellers and warrant holders, why Strive could climb dramatically up the rankings of corporate Bitcoin holders, and what Matt thinks separates Strive’s strategy from larger players such as Strategy.If Matt’s macro thesis is right, the next Bitcoin bull market may look very different from 2024–2025.And $250K might only be the beginning.Follow our Guest:- Matt Cole: https://x.com/ColeMacro- Strive: https://x.com/strive- Strive: https://strive.com/00:00 Why Strive ASST Is Outperforming Bitcoin Treasury Companies04:08 Why Aren’t More Companies Launching Digital Credit?09:03 Could Metaplanet Successfully Launch Digital Credit?10:16 Strive’s Amplification Strategy & Bitcoin Yield18:18 Why This Could Be Bitcoin’s Most Explosive Macro Setup Ever24:46 What Happens When Strive’s ASST Warrants Expire?31:23 Will Strive Buy More STRC?35:10 Strive’s USD Reserve Strategy38:41 Why SATA Has Been More Resilient Than STRC46:26 What Would Matt Cole Do Differently With STRC?51:26 Matt Cole on Executive Compensation & IncentivesBig thanks to Little Bubble for allowing us to use his song: "One Chair": https://open.spotify.com/track/0XW7JgR2Nlg7WXGOeVT64h?si=a344b82984f74f81DISCLAIMER: This is not is financial advice. This podcast is for educational and entertainment purposes only.Thank you for listening!Follow us on:- X: https://x.com/OneChairPod- Youtube: https://www.youtube.com/@OneChairPod

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