People-Powered Marketing with Katie Street

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'  Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.  Listen in for actionable advice and inspiring stories to elevate your sales game. 00:43 Meet Katie Street: Career Journey and Insights04:30 The Power of People-Powered Marketing06:33 Challenges and Strategies in Personal Branding11:40 Creating Valuable Content for Your Audience18:44 Effective Audience Engagement and Outreach24:06 The Overwhelming Email Overload24:36 Human-Centric Marketing Strategies25:12 Company-Wide Marketing Efforts26:39 The Future of Personal Branding29:07 Gen Z and the Evolution of Sales32:11 Creating Authentic Content36:55 Quick Fire Questions with Katie42:49 Conclusion and Final Thoughts  If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.