Redesigning the Sports Bra: Robyn Founder Sara Falkson Dishes on Design Developments, Body Confidence Workshops & Power of Teammates

Imagine a sports bra that doesn’t chafe, doesn’t dig into your shoulders or torso, or require a second one to provide adequate support. Basically, imagine a sports bra that fits! That’s exactly what Harvard engineer and Robyn Athletic founder Sara Falkson is after! You probably know her from her viral videos on social (or her first episode here on the podcast!) Now, Sara is taking all she worked on at Harvard and is developing the first Robyn sports bra set to release in Spring 2027.  Of course, Robyn started with the bra but is now so much more, including body confidence workshops.  Sara was inspired by her own story in sport – a former Dartmouth College field hockey captain – and the widely reported stat from a Dove study finding that nearly 50% of girls drop out of sports by the time they’re 14 years old. Today we dive into:  Why Sara decided to push forward with redesigning the sports bra (and beyond!) after graduating from Harvard in 2025 How the Robyn community has been vital in growing the mission and meaning of the brand  How using a 'design thinking approach' in body confidence workshops allows girls and teens to take ownership of opinions and feel valued for their ideas  Why Robyn's core product design factor is max adjustability  The design focuses: adjustability, padding, fabric, etc.  What she's learned from a year of designing a tech pack, building a team & more  How long you should keep a sports bra in your rotation  The Robyn Ambassador program with college and high school students  To learn more about Robyn: robynathletic.com Follow Robyn on social: @robyn_athletic  Follow Sara Falkson on social: @sfalkson   Follow along with Hannah on social: @_hannah.donnellyTo watch the episodes: NBC Sports Boston YouTube Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.