EP.84 BEAUTY, BRAINS, BIOPHILIA AND BUILDING BETTER BUILDINGS with Jennifer Walsh, Founder & Creative Director, Lost Art of Being Human

ABOUT JENNIFER:LinkedIn Profile: https://www.linkedin.com/in/thejenniferwalsh/ Websites:https://www.walkwithwalsh.comBio:For nearly 30 years, Jennifer has been at the forefront of transformative movements in beauty, retail, & biophilic design. As a consummate innovator, she has been dedicated to reimagining the human experience, whether through pioneering retail concepts, creating immersive outdoor experiences, or driving biophilic design solutions across industries.In the 1990s, Jennifer founded Beauty Bar, the first experiential omni-channel beauty brand in the U.S., introducing open-sell environments, curbside service, and men’s skincare departments, concepts that reshaped how people shop for beauty. This trailblazing work integrated biophilic principles long before they became mainstream, earning recognition as an industry innovator. After selling Beauty Bar ultimately purchased by Amazon in 2011, she continued to build groundbreaking businesses and brands, always staying ahead of the curve. Another first was created in 2014 with Pride & Glory, a collegiate beauty brand. Today, she guides large and small scale biophilic design projects to create spaces that promote human flourishing. From Recharge Rooms to retail spaces, homes, schools, and urban landscapes, her work transforms environments into ecosystems of opportunity. All inspired from lived experiences. Jennifer helps organizations leverage the neuroscience of nature to enhance experiences, foster resilience, and build deeper connections within their organizations.SHOW INTRO:Welcome to Episode 84! of the NXTLVL Experience Design podcast…In every episode we follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey, we’ll have guests that are thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We’ll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections betw een our mind-body and the built world around us.We’ll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 84… I talk with Jennifer Walsh who for nearly 30 years, has been at the forefront of transformative movements in beauty, retail, & biophilic design. Jennifer is an innovator, and has been dedicated to reimagining the human experience, whether through pioneering retail concepts, creating immersive outdoor experiences, or driving biophilic design solutions across industries.Talking about biophilic design isn’t new on the podcast, this time though we bolt on retailing, neuroscience and experience. This conversation is more introspective and looks at one’s motivation to change to considering our environments and biophilic design from the point of view of sense of well-being and personal growth.We’ll get there in a minute but... first a few thoughts…*                     *                          *                          *If you go back to the early episodes of the podcast, you’ll come across Bill Browning. Bill and I connected while I was working the hospitality industry and focusing my efforts on the redesign of the Westin guestroom and lobby design strategy.Bill’s world is Biophilic – both literally and philosophically, may be even existentially. He literally wrote the book on Biophilic Design’s 14 principles, which now includes a 15th with