EP. 89 Unlocking Gen Alpha: Insights Into Next Gen Global Consumers with Thomas Dijkman, Sr. Retail Consultant, Q&A Retail

About Thomas: Thomas’ LinkedIn profile: linkedin.com/in/thomas-dijkman Website: qanda.nl (Company), https://www.ebeltoftgroup.com  Phone: +31652656347 (Work) Email: tdijkman@qanda.nl Thomas' Bio: Thomas Dijkman is a Senior Retail Consultant at Q&A Retail, a Netherlands-based retail consultancy. He is Co-chair of the “Young Ebeltoft” initiative, a global collective of next-generation retail thinkers within the Ebeltoft Group.  Thomas specializes in translating insights, market expertise, and creativity into practical solutions that help leading retailers adapt and thrive in a fast-changing retail environment. He has worked with retailers such as SPAR, Action, Nexeye, and A.S. Watson, advising on strategy, positioning, consumer engagement, and store and format optimization.  With a no-nonsense, data-driven approach, he supports retailers in strengthening their concepts and improving performance across channels. Through his focus on generational insights, Thomas helps retailers better understand what young consumers want and how to turn those insights into action. SHOW INTRO: Today, EPISODE 89… I talk with Thomas Dijkman a Gen Z researcher, which is to say that he is part of Gen Z at 28 years old, who was a speaker at Euroshop 2026. Thomas and the company he work with called Q&A Retail, had just published research on Gen Alpha, which was chock full of insights on this emerging generation of global consumers. We’ll get into all of that in a minute but first a few thoughts… *                     *                          *                          * ABOUT DAVID KEPRON: LinkedIn Profile: linkedin.com/in/david-kepron-9a1582b Websites:  https://www.davidkepron.com    (personal website) vmsd.com/taxonomy/term/8645  (Blog) Email: david.kepron@NXTLVLexperiencedesign.com Personal Instagram: https://www.instagram.com/davidkepron/ NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/ Bio: David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.  David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.  In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies.  As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace.  David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason Univers