EP. 85 THE ART AND ZENGENIUS OF VISUAL MERCHANDISING with Joe Baer, CEO / Creative Director, ZenGenius Inc.

ABOUT JOE BAER:Joe’s LinkedIn profile: linkedin.com/in/joe-baer-4479385Websites:zengenius.com visual911.com Email: jbaer@zengenius.comBIO:Joe is the Co-Founder, Creative Director, and CEO of ZenGenius, Inc., an experiential design firm specializing in visual merchandising and event design. Headquartered in Columbus, Ohio, Joe brings over three decades of mastery in innovative leadership and creative direction to the design, visual merchandising and special events industries. He has extensive knowledge of the customer journey from working in stores for decades and is a seasoned public speaker who has traveled the world to inspire and educate others through the art of visual merchandising, design and special events.Additionally, Joe has contributed his retail know-how to multiple publications, authored The Art of Visual Merchandising: Short North, and created one of my favorite events in the retail industry the Iron Merchant Challenge, a popular interactive visual merchandising competition held annually at the International Retail Design Conference. Joe’s passion for the world of design is evident in his role as President of the PAVE Global leadership board - a 501(c)(3) charitable foundation with the mission to support, connect, and inspire the next generation of professionals in the retail design, visual merchandising, and consumer environments industry. He also holds Advisory Board roles at Columbus College of Art and Design and VMSD Magazine. SHOW INTROWelcome to Episode 85! of the NXTLVL Experience Design podcast…In every episode we follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey, we’ll have guests that are thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We’ll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 85… I talk with Joe Baer of Zen Genius an experiential design firm specializing in visual merchandising and event design. Joe had spent more than 3 decades working the in the retail industry bringing visual merchandising know-how to the creation of emotionally resonant branded places. Visual merchandising is allot more than simply making things look good in a store. It’s very much about 3D storytelling, sensory experiences, emotions and making places sing as Joe explains.We’ll get there in a minute but... first a few thoughts…*                     *                          *                          *Monique worked in the visual merchandising departmentshe was the director there and I was the director in the interior design department our two programs ran concurrently we shared some students across our programs but we seldom actually shared lunchAnd so it was slightly strange but intriguing that she invited me to have lunch with her across the street from the college at a little Thai placeWe sat down, talked about students and then - more as a throw away - she said “th